Oral-B signs on as official sponsor for Sochi 2014 Winter Olympics
Participating in this sponsorship deal:
About Sponsor:
Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss. The B in Oral-B stands for "Brush". Oral B was created in 1950 by Dr Robert Huston, a dentist who created the first Oral-B toothbrush with its soft, end-rounded nylon bristles. Dr. Robert Hutson, a California periodontist, designed and patented the first Oral-B toothbrush. He also created the Oral-B brand name. The first product was known as the Oral-B 60, because it had 60 total tufts.
About Property:
The 2014 Winter Olympics, officially the XXII Olympic Winter Games, or the 22nd Winter Olympics, is a major international multi-sport event scheduled to be celebrated from 7 to 23 February 2014, in Sochi city, the Russian Federation with some events held in the resort town of Krasnaya Polyana. Both the Olympic and Paralympic Games are being organized by the Sochi Organizing Committee . The 2014 Winter Olympics are the first Olympics for the Russian Federation, as the 1980 Summer Olympics in Moscow were in the 'then' Soviet Union.