Pepsi signs on as official sponsor for Professional Women's Bowling Association
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Professional Women's Bowling Association (PWBA) organizes and oversees a series of annual tournaments for the top competitive women ten-pin bowlers. The series is often referred to as the "women's tour" of bowling. The PWBA was formed in 1960 but ceased operations in 2003. The PWBA Tour was re-launched in 2015 by the United States Bowling Congress (USBC) and Bowling Proprietors’ Association of America (BPAA) with a three-year funding commitment.[1] The 2015 schedule features seven regular-season events, three nationally televised major events, and stops from coast to coast.[2] In addition, through a new partnership with the Professional Bowlers Association (PBA), the PBA will conduct seven PWBA Regional (women-only) events and PWBA members will be allowed to bowl all PBA events.[3]