Powerade signs on as official sponsor for Tour Down Under
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Tour Down Under is a cycling race in and around Adelaide, South Australia. The race starts on the 3rd Tuesday of January each year and attracts riders worldwide. In 2005, the Tour Down Under was promoted by the Union Cycliste Internationale highest ranking outside Europe. In 2008 the Tour Down Under became the first UCI ProTour in Australia, and the following year it became the inaugural event of the UCI World Ranking calendar.