Pure Michigan signs on as title sponsor for Pure Michigan 400
Participating in this sponsorship deal:
About Sponsor:
Pure Michigan is the nationally known brand of the State of Michigan, administered by the state's marketing arm, the Michigan Economic Development Corporation. Since 2006, Pure Michigan advertising has described the wonders of Michigan but in 2011 MEDC began bringing all of its activities under the popular brand, voted one of the 10 best destination brands ever by Forbes Magazine.
About Property:
The Pure Michigan 400 is a NASCAR Sprint Cup Series race being held annually at Michigan International Speedway in Brooklyn, Michigan since 1969. However, during the 1973 season it was not held after Roger Penske replaced the race with a Champ car event. The inaugural event was scheduled to be 600 miles, but was shortened because of inclement weather. Afterward, the race distance was changed to 400 miles. The event has had numerous companies sponsor the race, including Pepsi and Carfax.