Snapshot
April 16, 2020

Reese's Peanut Butter Cups signs on as presenting sponsor for The Last Dance

Participating in this sponsorship deal:

Search Screen shot 2020 04 16 at 10.41.07 am

About Sponsor:

Reese's Peanut Butter Cups are candies made of chocolate-coated peanut butter marketed by <a href="https://sponsorpitch.com/sponsors/hershey-s">The Hershey Company</a> that pioneered the way to the generic peanut butter cup. They were created in 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was inspired by Hershey, so he left dairy farming to start his own candy business. The H. B. Reese Candy Co. was established in the basement of Reese's house in Hershey, Pennsylvania, and used Hershey chocolate in his confections. Reese's Peanut Butter Cups were his most popular candy, and Reese eventually discontinued his other lines. In 1963, several years after his death, Reese's company was sold to The Hershey Company, then known as Hershey Foods Corporation, for $23.5 million. The H.B. Reese Company is maintained as a subsidiary of Hershey because the Reese plant workforce is not unionized, unlike the main Hershey plant.

About Property:

The Last Dance is a 2020 sports documentary miniseries focusing on the 1997–98 Chicago Bulls. The series features film from a crew that had all-access pass to the Bulls during the National Basketball Association (NBA) season. The 10-part miniseries[5] was announced by ESPN in 2018 with an official trailer released on December 24, 2019.

Read More
ESPN adds Facebook, Reese’s Peanut Butter Cups and State Farm® as presenting sponsors of the highly anticipated 10-part documentary series, “The Last Dance,” which will air on ESPN in the U.S. over five weeks from April 19 through May 17. The series chronicles Michael Jordan and the 1990s Chicago Bulls with never-before-seen footage from the 1997-98 season as the team pursued its sixth NBA championship in eight years.
Read more at https://espnpressroom.com »
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