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November 06, 2014

SABMiller signs on as title sponsor for SAB Regional League

Participating in this sponsorship deal:

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About Sponsor:

SABMiller plc is a multinational brewing and beverage company headquartered in London, United Kingdom. It is the world's second-largest brewer measured by revenues and is also a major bottler of Coca-Cola. Its brands include Fosters, Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell. It has operations in 75 countries across Africa, Asia, Australasia, Europe, North America and South America and sells around 21 billion litres of lager per year. On April 5th 2013 SABMiller agreed to be bought by the American company The Altria Group. The Altria Group is currently the largest shareholder in SABMiller plc.

About Property:

The South African Breweries Regional League is the fourth tier of domestic football in the South African football pyramid. There are 832 clubs competing in the competition.

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SAB’s executive director of corporate affairs and transformation, Vincent Maphai, said: “SAB’s investment in football at grassroots level is entrenched in its conviction that socio-economic change can be brought to South Africa’s communities in this way. Football has a proven track record of playing a role in bringing positive change to people’s lives and to communities.
Read more at www.sportspromedia.com »
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