In the summer of 2012, <a href="http://sponsorpitch.com/sponsors/1199">E&J Gallo</a> launched Shellback Rum. Named after a proud naval tradition, the title of "Shellback" is awarded to courageous sailors who have successfully crossed the equator. Available in two expressions, Silver and Spiced, Shellback Rum is produced at the century-old West Indies Rum Distillery (WIRD) on the island of Barbados, the birthplace of rum. Both expressions are a blend of continuous and pot still components featuring neutral, heavy and aged light rum. Adding further depth to the final Shellback Spiced blend, a portion of the rum spends a minimum of 12 months in once-used American bourbon barrels. Shellback Rum is available nationally. The suggested retail price of each expression in the 750mL size is $17.
Oracle Racing is an American sailboat racing syndicate initially formed to compete for the 2003 America’s Cup. They competed again in the 2007 event before winning the 33rd America's Cup regatta in 2010 - representing the Golden Gate Yacht Club. Led by CEO Russell Coutts and skipper James Spithill, ORACLE TEAM USA is comprised of the best defend the America's Cup trophy on San Francisco Bay in 2013.