Snapshot
November 06, 2014

Sherwin-Williams signs on as official sponsor for NASCAR

Participating in this sponsorship deal:

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About Sponsor:

The Sherwin-Williams Company is an American Fortune 500 company in the general building materials industry. The company primarily engages in the manufacture, distribution, and sale of paints, coatings and related products to professional, industrial, commercial, and retail customers primarily in North and South America. The company is mostly known through its Sherwin-Williams Paints line.

About Property:

National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing.[1] Its three largest series are Monster Energy Cup, the Xfinity Series, and the Camping World Truck Series.

Activation Locations
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DAYTONA BEACH, Fla. -- NASCAR and Sherwin-Williams today announced a multi-year partnership designating the nation's largest specialty retailer of paint and painting supplies as the "Official Paint of NASCAR." Sherwin-Williams, a FORTUNE 500 company, will leverage its new designation for architectural paint and the power of NASCAR's intellectual property to activate at its more than 3,500 stores nationwide and ignite the passion of its customers -- many of whom are fiercely brand-loyal fans of the sport.
Read more at sports.yahoo.com »
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