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November 06, 2014

Skoda signs on as official sponsor for Tour of Britain

Participating in this sponsorship deal:

Data Data?1415808512

About Sponsor:

Škoda Auto (Czech pronunciation: [??koda] ( listen)), more commonly known as Škoda, is an automobile manufacturer based in the Czech Republic. Škoda became a wholly owned subsidiary of the Volkswagen Group in 2000,[1] positioned as the entry brand to the group.[2] Its total global sales reached 939,200 cars in 2012.[3]

About Property:

The Tour of Britain is a multi-stage cycling race, conducted on British roads, in which participants race across Great Britain to complete the race in the fastest time. The event dates back to the first British stage races held just after the Second World War, since when various different events have been described as the Tour of Britain, including the Milk Race, the Kellogg's Tour of Britain and the PruTour. The current version of the Tour of Britain began in 2004 and is part of the UCI Europe Tour.

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The partnership deal is a repeat of last year’s popular ‘Škoda King of the Mountains’ climbs, three of which will take place on each stage of the race, from Sunday 9 September to Sunday 16 September 2012.   Škoda has a long association with cycling, dating back to the start of the company in 1895 when the founders Vaclav Laurin and Vaclav Klement began manufacturing bicycles in their home town of Mlada Boleslav in the Czech Republic.   As Official vehicle sponsor to The Tour of Britain, Škoda UK will supply a 50-strong fleet of vehicles made up of Superbs, Octavias and Yetis. The cars will guide participating riders across 850 miles of roads through England, Scotland and Wales as they compete in the UK’s biggest professional bike race.
Read more at www.bikebiz.com »
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