Sprint signs on as official sponsor for The Voice
Participating in this sponsorship deal:
About Sponsor:
Sprint Nextel Corporation is a telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 52 million customers, behind Verizon Wireless and AT&T Mobility. Sprint Nextel also owns a separate wireless division, Sprint Prepaid Group which offers prepay wireless services as Boost Mobile and Virgin Mobile USA.
About Property:
The Voice is an American reality talent show that premiered on April 26, 2011 on the NBC television network. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol. It is part of an international series. The Voice immediately proved to be a hit for NBC and in May 2011, it was confirmed that the network had renewed the show for a second season, set to premiere on February 5, 2012.