Snapshot
November 06, 2014

Starbucks signs on as official sponsor for The Voice

Participating in this sponsorship deal:

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About Sponsor:

Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and over 150 in Turkey.

About Property:

The Voice is an American reality talent show that premiered on April 26, 2011 on the NBC television network. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol. It is part of an international series. The Voice immediately proved to be a hit for NBC and in May 2011, it was confirmed that the network had renewed the show for a second season, set to premiere on February 5, 2012.

Read More
Three premier advertisers have signed on as official sponsors of season two of THE VOICE, NBC's hit singing competition premiering February 5 after the Super Bowl. Kia Motors, Sprint and Starbucks Coffee Company will appear throughout the season in a series of on-air integrations, branding opportunities and extensive digital programs. All three sponsors will appear in THE VOICE's post Super Bowl episode.
Read more at tv.broadwayworld.com »
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