Subaru signs on as official sponsor for Tour Down Under
Participating in this sponsorship deal:
About Sponsor:
Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries. Subaru is internationally known for their use of the boxer engine layout popularized in cars by the Volkswagen Beetle and Porsche 911, in most of their vehicles above 1500cc as well as their use of the all wheel drive drivetrain layout, first introduced in 1972, that became standard equipment for mid-size and smaller cars in most international markets as of 1996, and is now standard in all Subaru vehicles.
About Property:
The Tour Down Under is a cycling race in and around Adelaide, South Australia. The race starts on the 3rd Tuesday of January each year and attracts riders worldwide. In 2005, the Tour Down Under was promoted by the Union Cycliste Internationale highest ranking outside Europe. In 2008 the Tour Down Under became the first UCI ProTour in Australia, and the following year it became the inaugural event of the UCI World Ranking calendar.