Tag Heuer signs on as official sponsor for La Liga
Participating in this sponsorship deal:
About Sponsor:
TAG Heuer S.A. is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name.
About Property:
La Primera División[a] (First Division) de la Liga de Fútbol Profesional (LFP), officially known as LaLiga (/læˈliːɡə/, Spanish: [la ˈliɣa], The League),[1] is the top professional association football division of the Spanish football league system. It is contested by 20 teams, with the three lowest-placed teams relegated to the Segunda División and replaced by the top two teams in that division plus the winner of a play-off.
Luxury watchmaker Tag Heuer is now in charge of keeping time during LaLiga matches. Madrid's Royal Theatre was the venue chosen to announce the partnership, a landmark in the footballing world given that it is the first time that a luxury watchmaker has agreed to join one of the world's top football leagues as both its official sponsor and timekeeper.
Read more at www.laliga.es/en/news/tag-heuer-sign-up-as-laligas-official-sponsor-and-timekeeper.com »
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