Snapshot
November 06, 2014

Toyota signs on as official sponsor for B.A.S.S.

Participating in this sponsorship deal:

Toyota logo Open uri20141112 64162 14joc1t?1415810586

About Sponsor:

Toyota Motor Corporation TYO: 7203, LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production.

About Property:

The Bass Anglers Sportsman Society is a fishing membership organization with more than a half a million members. It is geared toward bass fishermen, mainly in the United States but with members located worldwide. The society publishes Bassmaster magazine and other related publications, and also produces The Bassmasters weekly television program. B.A.S.S. is best known for the sport fishing tournament trails it sponsors, and for the championship event of its primary series, the Bassmaster Classic. The society's logo is a blue shield with a leaping largemouth bass and the society's initials, as seen in the image at right.

Read More
“We’ve learned that there’s a family aspect to the sport,” she said, noting how BASS provides Toyota with a platform to showcase not only its full-sized pickups like the Tundra, but also its sedans, such as the Camry. “It’s a true example of a 360-[degree] approach.”
Read more at https://www.sportsbusinessdaily.com »
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