Snapshot
November 06, 2014

Transitions signs on as official sponsor for RAGBRAI

Participating in this sponsorship deal:

Data Ragbrai li screenshot 2024 03 02 065755

About Sponsor:

Transitions Optical was founded in 1990.[1] In 1991, Transitions Optical became the first company to commercialize and manufacture plastic photochromic lenses.[2] Transitions lenses are also called adaptive lenses. They are clear indoors and at night and automatically darken outdoors as light conditions change. They block 100% of UV rays and help to enhance contrast and reduce glare.[3] In addition to original Transitions lenses that are for everyday wear,[4][5] Transitions Optical also makes Transitions XTRActive lenses that change from light tint indoors to very dark outdoors and are only available in North America,[6] and Transitions SOLFX sun lenses that go from dark to darker outdoors depending on the sun and are available worldwide.[7][8] Throughout the 1990s, Transitions Optical established offices in Europe, Asia/Pacific, South America, Australia and Canada. Transitions Optical has more than 1,200 employees worldwide and offices throughout 15 countries.[9]

About Property:

RAGBRAI, 'America's greatest bicycle ride,' is a truly unique event that annually attracts over 30,000 participants from all 50 states along with a host of foreign countries. It is an annual seven-day bicycle ride traveling west to east across the entire state of Iowa. Held the last full week in July, the RAGBRAI route averages over 450 miles, taking in 8 overnight host towns

Activation Locations
Read More
PINELLAS PARK, Fla., July 24, 2012 /PRNewswire/ -- Transitions Optical is pleased to announce that Transitions® adaptive lenses is an official Friend of RAGBRAI – The Register's Annual Great Bicycle Ride Across Iowa – the oldest, longest and largest bicycle touring event in the world, now in its 40th year. Transitions Optical, along with industry partner Oakley, will have a team participating in the ride, as well as an experience area and trial opportunities for all event participants featuring Transitions Optical's family of products, the adaptive technology of which makes them well-suited for the sport of cycling.
Read more at www.digitaljournal.com »
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