Snapshot
October 03, 2017

Truvia signs on as official sponsor for Food Network

Participating in this sponsorship deal:

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About Sponsor:

Truvia is a stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in the United States, surpassing both Merisant's Equal and Cumberland Packing Corporation's Sweet'n Low. Nonetheless, the top-selling sugar substitute Splenda retains approximately 60% market share. Truvia competes against PepsiCo's PureVia brand of stevia-extract sweetener.

About Property:

Food Network is a television specialty channel that airs both one-time and recurring programs about food and cooking. Scripps Networks Interactive owns 70 percent of the network, with Tribune Company controlling the remaining 30 percent.

Read More
MINNEAPOLIS, Oct. 2, 2017 /PRNewswire/ -- The Pillsbury® Bake-Off® Contest is back with a new twist and we are calling all home cooks nationwide to fire up their ovens and imagine the possibilities with Pillsbury. In partnership with Food Network and The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family memories made at home, by seeking out your family's favorite recipes and the inspiration and stories behind them.
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