Snapshot
November 06, 2014

Unilever signs on as official sponsor for The Voice

Participating in this sponsorship deal:

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About Sponsor:

Unilever[3] is a British–Dutch multinational fast-moving consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream.[4][5] Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. As of December 2011, it was the 18th largest company on the FTSE, with a market capitalisation of £27.3 billion.[6]

About Property:

The Voice is an American reality talent show that premiered on April 26, 2011 on the NBC television network. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol. It is part of an international series. The Voice immediately proved to be a hit for NBC and in May 2011, it was confirmed that the network had renewed the show for a second season, set to premiere on February 5, 2012.

Read More
As it prepares to launch its sixth cycle Monday night—as was the case last spring, Usher and Shakira will spell Green and Christina Aguilera—The Voice has signed its first beauty brand sponsor in Unilever’s Clear Scalp & Hair. Per terms of a season-long deal, NBC will air 13 custom pieces of co-branded content in The Voice (one execution per week), which will be followed by a new 30-second spot featuring Clear spokesmodel Miranda Kerr.
Read more at www.adweek.com »
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