SponsorshipFriday, 12 April 2013 13:58SweetSpot Group, the organisers and promoters of The Tour of Britain have announced that cycle insurance broker, Velosure have signed up to sponsor the event.Velosure will become the race's Official Cycling Insurance Partner, joining The Tour at the Official Partner level ahead of September's tenth edition of Britain's national Tour."Velosure are delighted to be the Official Cycle Insurance Partner of the Tour of Britain, our passion for cycling is key in our message about getting the right level of insurance for all cyclists at the best price, by promoting our brand through The Tour of Britain we are reaching many more cyclists and also supporting cycling within the UK which is an important part of our ethos - let's get the message out there together. Be ahead of the game, be insured with Velosure and take part in The Tour Rides with added peace of mind," said Ken Specter, Director of Velosure. "We would like to welcome Velosure to The Tour of Britain and look forward to working with them to achieve their aims," said SweetSpot Group Commercial Director Alastair Grant."During the Summer we will have news on how fans of The Tour of Britain can benefit from this partnership with Velosure."