Snapshot
February 20, 2018
Volkswagen signs on as official sponsor for Pandora

Participating in this sponsorship deal:

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Agency: Buildingmissing

About Sponsor:

Volkswagen (abbreviated VW) is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania. Volkswagen means "people's car" in German. Its current tagline or slogan is Das Auto (in English The Car).

About Property:

Pandora Media, Inc. is the operator of Pandora Internet Radio (also referred as Pandora Radio or simply Pandora), an automated music recommendation service and "custodian" of the Music Genome Project available only in the United States. The service plays musical selections similar to song suggestions entered by a user. The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections.

Read More
OAKLAND, Calif.--(BUSINESS WIRE)-- Pandora (NYSE:P), the largest music streaming service in the U.S., announced today that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop. The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners in the coming months.
Read more at press.pandora.com »
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