Snapshot
November 06, 2014

Volvo signs on as official sponsor for The Great Escape

Participating in this sponsorship deal:

Data Open uri20141112 64162 1aw7z5w?1415806606

About Sponsor:

AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services. Although Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer, the auto manufacturer considers itself officially founded on 14 April 1927, when the first car, the Volvo ÖV 4 series, affectionately known as "Jakob", rolled out of the factory in Hisingen, Gothenburg.

About Property:

The Great Escape is an upcoming reality television series on TNT that is scheduled to air on June 24, 2012, at 10:00 pm EST. The competition series, hosted by Rich Eisen, will feature three two-person teams each week dropped "into the middle of their own epic action/adventure movie" and competing for a cash prize.

Read More
Volvois hoping to emerge with a big brand lift after a sprawling sponsorship deal with new TNT reality series “The Great Escape.” The automaker’s deal with the Turner network stretchesfrom product integration to branded vignettes to a second-screen app.
Read more at www.mediapost.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional