Wanda Group signs on as title sponsor for International Association of Athletics Federations (IAAF)
Participating in this sponsorship deal:
About Sponsor:
Wanda Group (simplified Chinese: 万达集团; traditional Chinese: 萬達集團; pinyin: Wàndá Jítuán), or Dalian Wanda (Chinese: 大连万达), is a Chinese conglomerate and China’s "biggest private property developer"[5] and the world's largest cinema chain operator, owning Wanda Cinemas, AMC Entertainment and the Hoyts Group.[6][7]
About Property:
The IAAF is the global governing body of the sport of athletics (Track & Field). It is an organization comprised of 214 member federations who are responsible for the development and oversight of the sport, from grassroots to elite competition. Athletics is the the Olympic Games' #1 sport, both in terms of fanbase/audience, as well as the number of athletes and number of countries represented. The IAAF World Championships, which is staged every two years, is the world's third largest sporting event (behind the Olympic Games and FIFA World Cup). The London 2017 edition of the championships boasted more than 700,000 spectators, 2035 athletes representing 200+ countries, 3500 accredited media and over 1.25 BILLION viewers from around the globe. A full list of IAAF properties, including elite competitions, recreational events and youth development programs can be found here: https://www.iaaf.org/competition