Snapshot
July 23, 2019

Budweiser signs on as official sponsor for La Liga

Participating in this sponsorship deal:

Group 236 Laliga logo

About Sponsor:

Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt.Budweiser is produced in various breweries located around the world. It is a filtered beer available in draught and packaged forms.

About Property:

La Primera División[a] (First Division) de la Liga de Fútbol Profesional (LFP), officially known as LaLiga (/læˈliːɡə/, Spanish: [la ˈliɣa], The League),[1] is the top professional association football division of the Spanish football league system. It is contested by 20 teams, with the three lowest-placed teams relegated to the Segunda División and replaced by the top two teams in that division plus the winner of a play-off.

Read More
Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announces multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game and connect to more football fans every year. These new partnerships will activate across five continents and in more than 20 countries including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe.
Read more at https://www.laliga.es/en/news/budweiser-announces-multi-year-global-sponsorship-with-the-premier-league-and-laliga.com »
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