Sponsorships vs. Partnerships

Jason Peck posted an information-packed piece about the subtle differences between the terms "partnership" and "sponsorship" earlier this week and a lot of people whose opinions we respect weighed in on the topic. We thought we'd make it an instant classic and provide it to our readers here as well. Enjoy and feel free to leave your own take on the topic below. Aside from having to change our ...

Maybelline to become Official Cosmetic of NYC Fashion Week

Maybelline has signed a two year agreement to become the official cosmetic sponsor for IMG Fashion's Mercedez-Benz Fashion Week. The deal will start at this September's event at Bryant Park and run through the Fashion Week's anticipated move to Lincoln Center in September 2010. Maybelline New York will support a selection of well-established as well as up-and-coming designers including Charl...

Deal Flow 7-16-2009

The Sears Tower, one of the world's iconic skyscrapers and the tallest building in the U.S., was renamed the Willis Tower on Thursday after the London-based insurance broker. Willis will be a major tenant, but will not pay a separate naming rights fee for the benefit. Hawaiian Airlines on Thursday was named title sponsor of the inaugural Diamond Head Classic basketball tournament. The spons...

Strings Attached: When Sponsorship Wins Business Contracts

How much weight should sponsorship carry when awarding new services contracts? That's the question that critics were asking LOCOG (London Organising Committee of the Olympic Games) and the ODA (Olympic Delivery Authority), the body responsible for developing new venues and infrastructure around the 2012 games, earlier today. This all came about when architects and politicians questioned Cry...

An End to Alcohol Sponsorships?

The social costs of alcohol in Australia are approximately $15.3 billion according to a recent report commissioned by prime minister Kevin Rudd. Now his National Preventative Health Taskforce is out to do something about it. Today the taskforce announced that it will recommend a complete ban on alcohol sponsorship of sporting events. If approved, the move could cost cricket, rugby and othe...

Persuasion: Convincing Thinkers, Feelers & Deferers

A cause is an important cornerstone in many sponsorship platforms. Today's "key learning" comes from Joe Waters, who is the Director of Cause Marketing for Boston Medical Center, an avid blogger at Selfishgiving.com and a rabid Boston Red Sox fan. In addition to being a one-time winner of the SponsorPitch Friday Caption Contest, he has agreed to lend us his insights on cause marketing, which i...

Deal Flow 7-15-2009

Chelsea Football Club has agreed to a three-year sponsorship extension with Samsung for their jersey sponsorship, which was set to expire in 2010. No financial details were released but reports are that it was an improvement on the $18.03 million/year deal already in place. BP North America has signed a one-year agreement to become the “official fuel provider" of the Giants, according to SBD...

Does Land Shark Stadium Spell Dangerous Waters?

Last month, the Miami Dolphins and Jimmy Buffett announced a venture that rebrands Dolfin Stadium with the Buffett-licensed Anheuser-Busch beer, LandShark Lager's name. The deal is a one year deal for the 2009-2010 season only, which not coincidentally will include the Pro Bowl and Super Bowl at the stadium. Part of the Dolphins compensation involves Jimmy Buffet playing several free concerts...

Bumpy Ride: Car Co's & Theme Parks Fate Tied?

As the mercury rises and summertime interests become divided between pools, parks and family trips, advertising typically slows in traditional media. So what's a Mad ave media planner to do? Kevin Downey of Media Life Magazine provides one answer in today's piece entitled "your client at the amusement park." While some of the industry's leaders are on a financial rollercoaster of their own...

Civic Entertainment Helps Southwest Land in B Park

To celebrate yesterday's launch of its' new service to La Guardia, Southwest Airlines has teamed up with 'Witchcraft to provide Bryant Park visitors with a pop-up patio. We popped over and checked it out. Aside from having a drink served by adjacent sandwich shop 'witchcraft, visitors can ask questions, learn about Southwest's new routes and even book tickets. Partnerships with the city and...