Taking a Step Back to Move Forward

When one person’s sponsorship is another person’s charity, there is bound to be miscommunication. When one person’s advertising is another person’s sponsorship, there is bound to be miscommunication. When one person’s cause marketing is another person’s charity, and another person’s sponsorship, there is bound to be miscommunication. In order for a market to operate effectively, its parti...

Activation Spending Poll

Following up on our piece about "DOA Sponsorship Deals" one reader suggested we do a poll, so here goes! Tell us what you're seeing out there. In comparison to last year, how much are your existing sponsors spending on activation in 2009?Much More $More $About the SameLess $Much Less $View ResultsCreate a Poll