An Update on Our Efforts to Help the Sponsorship Industry Recover and Relaunch

During this unprecedented and turbulent time for the live events industry, SponsorPitch is taking major steps to help the industry recover from the current pandemic, and what is estimated to be a $10B loss in sponsorship value as a result. Today we outlined some our recent steps to help revitalize the sponsorship industry's recovery. In addition to extending its currently discounted pricing...

Snag Your FREE Ticket to Sponsorship Mastery Summit 2020

Interested in polishing up your sponsorship skills and learning from a panel of experts ranging from IEG founder Lesa Ukman to Jeff Webster, Vice President, Corporate Partnerships at the newest NHL team, the Seattle Kraken? Did we mention all from the comfort of your home because like everything this year, it's virtual! SponsorPitch is giving our next 10 single-user subscribers a free ticket to...

Geico Gecko Packs Stadium for Creative Sponsor Activation

We've all seen some of the clever ways that teams are putting virtual fans in the seats in recent weeks due to Covid-19 and we've also seen some ugly sponsor-branded tarps covering lower-level seats in stadiums, but the Champions Series Tennis is the first to marry both concepts creatively by filling seats with their main sponsor's mascot, the Geico Gecko at this past weekend's SoCal Honda Deal...

New on SP: Lead Alerts, Packages, Training

A quick update on some of the newest features we've been working on at SponsorPitch. Our socially distanced team has been working hard to roll out some new requested features this summer and here are just a few of the highlights we're adding to the platform. First, we're launching custom lead alerts on sponsor pages so you can more quickly identify whether a sponsor is right for your opportunit...

Coronavirus' Impact on Three of the World's Biggest Sponsorship Properties

Some of the world's biggest properties are reporting results for the first full quarter after the lockdown and sponsorship will likely be among the biggest revenue streams to contract for event-dependent public companies. While some companies, like Six Flags, recognize sponsorship revenue, not when the deal is signed, but over the course of the sponsorship deal's lifetime, companies are likely ...

Six Sponsor Categories for Summer 2020

What a difference a year makes. Last Summer, we were talking about all of the sponsorship categories that pick-up activity over the summer months, and this year we'll all be lucky if there are events for sponsors to sponsor. SponsorPitch stats show that the number of new sponsorship deals is down 34% from pre-Covid (March), though the month/month decline slowed in May (-12%) compared to April (...

Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running updates for major properties and offer some commentary on how re-opening plans will affect major sponsors and their socially-distanced sponsorship activations. Music Festivals Of all properties, live m...

Seven Ways Sponsors Can Activate Without Fans in the Stands

It seems more and more likely that the clearest path back to the live events we love includes at least a temporary period of playing in front of empty stadiums. From sports to virtual music festivals, major properties are creating contingency plans will limit live attendance, but that doesn't mean sponsors have to stop activating. To the contrary, it will be more important than ever for proper...

10 Sustainability Sponsors for Earth Day 2020

While most brands talk the talk on Earth Day with a tweet or a blog post, few are committed to the cause year-round. In honor of the 50th Earth Day, we're taking a look at some of the sponsors that promote sustainability through their sponsorship portfolios. To view more sponsors that support the environmental causes with the sponsorship portfolio, ...

On COVID-19 and Sponsorships

We don't need to tell you how challenging things these days are, especially in the events / sponsorship space. As a event marketer, you probably have a lot of questions. “Should I cancel or postpone my event?”; “What are the ramifications?”; “When is the right time to reach out to sponsors again?” While each event faces it's own set of unique challenges and opportunities, what we do know is t...