Sponsorship Spending Projections Revised

Whenever you get new information, it's always important to consider it in a broader context, right? That's what a journalism professor once told me at least. So let's see.. interest rates are at historical lows. Prices on everything from real estate and equities to consumer products and fuel are dropping like a rock. And economists are touting the prospect of a deflationary death spiral. ...

Watch out Mad Ave Commuters

Nothing like a good ole fashion Madison Avenue slush-puddle to get the day started. Fell in one on the way to the gym, but after a kick-ass workout, feeling energized to make things happen today! So here's the deal... we're working on some awesome new features, which will be evident when our platform opens to the public. Also, securing technology, agency and marketing partnerships. Some...

Location & Date Upload in Dashboard

Folks, We're in the process of making it much easier to upload locations and dates for these locations to each of your profiles (in the My Property section of the dashboard). We'll have this revamped soon. Please hang tight, and thanks for your patience.. :-)

Perfect Pitch Fridays IV: The Waiting Game

Sponsorship is quite often a practice in persistence. As a property (or a seller of sponsorships), nirvana comes when YOU GET THE CALL from an agency or brand interested in learning about sponsorship opportunities. Since 90% of the time, you're pounding the pavement to "pitch" them, when they come to you it's puppies, ice cream and christmas day - all rolled into one phone call. The...

New Sports Leagues in 2009

In case you haven't heard, two brand new sports leagues are planning to make a go of it in the second half of 2009. United Football League Women's Pro Soccer Even with the best of business models, launching a new league in this spending environment would seem to require a herculean effort. In fact, the AFL decided to take a one year hiatus for the 2009 season so it will be intere...

Picture is worth a thousand words..

Want to know why we started SponsorPitch? Agency File Cabinet Not surprisingly, they love LOVE what we're trying to do!

Join Our Quest to Kill the Cabinet!

See our new ad here: Kill the Cabinet!

Perfect Pitch Fridays V: When Not to Pitch at All

Virtually every conference you attend, blog or book you read about sponsorships will tell you that you have to research, research, research in advance to learn about a sponsor's business so that you can know what makes them tick and tailor your pitch accordingly. Unfortunately, we're seeing a lot of real-time case studies of why it's more important than ever to do due diligence on a potent...

Is your sponsorship BECOMING the story?

First, check out spitter (sponsorships + twitter): http://twitter.com/sponsorpitch If you don't know what twitter is yet, you should. Check it out. Now on to the blog, you know it's bad when a sponsorship story makes it on the front page of TMZ: Northern Trust Bank Bailout Even if your company's own balance sheet is in order, in the scope of the current witch hunt, you're taking...

IEG Fights Back

Chicago, Ill. – IEG, LLC chairman Lesa Ukman has weighed in on Sen. John Kerry’s call for a ban on sponsorship by financial companies who receive TARP funding. This proposed legislation could have a devastating effect on sponsorship and the communities it serves. Sen. Kerry, Sponsorship Is Not Wasteful Spending Lesa Ukman --------- For the full statement: IEG Responds to Federal...