Marketing Collaborations around Sponsorship: Think Big

I've noticed two examples of corporations and the properties they've sponsored partnering in big ways on custom web sites around the sponsorship opportunities. Is this the start of a trend? What I like about these examples is that the partners are thinking big, integrating their brands, and creating something of high value to customers – something that wouldn't exist separately and that tr...

Verizon Wireless Sponsors World's Largest Corn Maze

Benson Farms' quest for the Guinness Book of World Record's as the world's largest corn maze by a farmer, today announced sponsorship by Verizon Wireless, America's largest and most reliable wireless network. This year's image by the Denton, Nebraska-based farm depicts Verizon Wireless' test man along with the company logo and tagline "America's Most Reliable Wireless Network." While visito...

Hugo Boss Goes Ambush on the British Open

Are you looking for ways to drive brand awareness at premier sporting events without paying large sums for partnership fees? Are you looking for creative ways to leverage sponsorships in the golf space? During live television coverage of the '09 British Open, Hugo Boss pulled off one of the greatest ambush marketing tactics seen to date at a premier sporting event. The high-end menswear appa...

How the Brightside Boys Turned an Idea into a Sponsor Idea!

New York's not typically known for niceties so Penn Station commuters were probably thrown for a bit of a surprise when the Brightside Tour paid a visit to the Big Apple. That is the Brightside Tour in partnership with Kodak. For the "Compliment Guys," also known as Purdue Juniors Cameron Brown and Brett Westcott, it started out as a simple plan to bring some cheer during tough times to th...

Deal Flow 8-3-2009

The ITF announced today that Invacare has extended its sponsorship of the World Team Cup wheelchair tennis event thru 2010. The Orlando Magic and Amway Global have signed a 10-year, $40 million naming-rights deal for the team’s new arena, according to SBJ sources. Benson Farms' quest for the Guinness Book of World Record's as the world's largest corn maze by a farmer, today announced spon...

MSFT Kicking Around FC Barca Sponsorship?

Is Bill Gates hooked on the global game of soccer? Microsoft may be eyeing a deal with FC Barcelona, according to reports by spanish news outlet, Catalunya Informació. The paper says the software giants are in ongoing sponsorship talks with Barca while the squad is touring the USA, which visits Seattle's Qwest Field on Wednesday for a match with MLS' Seattle Sounders. The tour included a matc...

SponsorPitch in a Snapshot

Today, SponsorPitch announces the launch of Premium Pitch, a new breed productivity tool for sponsorship professionals. Building on the initial beta SponsorPitch site launched in mid-2008, Premium Pitch will provide unprecedented resources for sponsorship marketers to leverage their knowledge through existing social media channels, and a new content section to increase it. Some of the fe...

Logo Mishap Lands Pak Cricket in Hot Water

A sponsor of the the Pakistan national cricket team was up in arms on Monday after the team played their first two internationals in Sri Lanka with jerseys that were missing an official sponsor's logo. After the complaint was lodged new jerseys were rushed (with the sponsor's logo) just in time for the team's third One-dayer at Dambulla yesterday, according to the report. "Apparently when t...

Hello World!

Welcome to SponsorPitch. We'll use this blog to tell you about changes around the site and talk about some of the hot topics in sponsorship. So here goes... We sent out our first newsletter last week. You can check it out online here: https://app.e2ma.net/app/view:CampaignPublic/id:23989.1450762610/rid:7dcb8cf580f4e6b4a9561e9313fb69ed If you're not already signed-up for our regular...

Economy, Innovation & Ideas

Molly Beal of the Wall Street Journal wrote a good article today entitled "Winning at all Costs": http://online.wsj.com/article/SB122890850076094477.html?mod=googlenews_wsj In this article she discusses the ripple effect that dwindling sponsorship dollars may have on teams, leagues and venues. It's hard to escape the overall doom and gloom forecasts, no matter what your place is within ...