Newspaper Starts Blurring Sponsor Signage in Sports Photos

Most newspapers want to report on the world around them. One German daily newspaper wants to edit it. Having peculiarly taken an unusual and extreme position on the commercialization of sports, Die tageszeitung (“The daily newspaper” commonly referred to as taz) has decided to blur out sponsorship logos in its sports photos. While it might seem crazy, consider that broadcast partners now have ...

Sabres Change Arena Name, No Lawsuit Necessary

Back in 1999, you might recall that HSBC had to file a lawsuit against the Buffalo Sabres, after acquiring the regional bank Marine Midland, to get the team to change the building's name from Marine Midland Arena to HSBC Arena. Now, it's HSBC's Western New York branches that are getting acquired and it seems like the naming rights deal will have a much smoother transition this time around. ...

NCAA Schools Set The Rules When It Comes To Lottery Sponsorship

Two years ago the NFL eased its stance on lottery promotions clearing the way for teams to increasingly tie-up with their state lotteries. Now it seem, colleges are exploring similar, albeit more delicate, deals on a more frequent basis. Both Oregon and Oregon State will receive about $60,000 each to name the Oregon Lottery's new game, the Civil War scratch-it, after their annual football ...

Under Armour Leverages IMG Partnership For New Facebook Game

Under Armour's deep collaboration with IMG has been extended to Facebook with the brand's launch of a new scavenger/sports trivia game called Footstep Frenzy, which awards the winner with a weeklong stay at IMG Academies Sports Training Camp in Florida. Another example of a major athletic brand piggy backing on two hot trends, social media and gaming, to supplement traditional ad campaigns. ...

UPS, MillerCoors Cut Blockbuster College Sports Deals

UPS, already an official partner of both the Southeastern Conference and the NCAA, has expanded its collegiate sports sponsorship program with the addition of new multi-year agreements with IMG College and the Big Ten and Pac-12 conferences. The new agreements, which include attaining rights to 68 IMG schools, will allow UPS to reach 250 universities with gameday activation. "Through th...

Mercedes-Benz Fashion Week Adds Two New Sponsors

In between earthquakes and hurricanes, it's easy to forget that Mercedes-Benz Fashion Week is coming up in New York. Notable additions to this year's line-up include Fiber One Bars, the General Mills brand that it seems will be the official snack of Mercedes-Benz Fashion Week, and AriZona Beverages, which has a history of fashion sponsorships. The beverage and snack brands will join returning s...

Proposal Request: Synthetic Oil Brand Asks For Sponsorship Ideas

It seems having title sponsorship to a Nationwide Series event, owning naming rights to a Houston-based raceway and recently executing an Iron Man 2 tie-in is not enough. This Texas-based synthetic lubricant brand has taken the unusual step to issue a press release asking for more sponsorship ideas. The 'Open Call for Sponsorship Proposals' runs through September 30th so go ahead and give it yo...

Cooper Tire Recommits to College Football

When the college football season kicks off this weekend, Cooper Tire and Rubber Company will again be the "Proud Sponsor of Saturday Afternoon Halftime Reports on ABC" for the fifth consecutive year. The Halftime Show is viewed by approximately 4 million homes each Saturday, according to the company. "This relationship brings together two iconic brands that stand for tradition, performance a...

The SEC Now Has An Official Auto and Powersports Auction Partner

Powersports and pigskin seems like a marriage made in the SEC. So it is that IronPlanet Motors, a California-based online auction site for used autos and powersports, has become the official online automotive and powersports auction site of the Southeastern Conference and all SEC Championship events. Terms of the deal, which will run through 2014, were not released. IronPlanet Motors will l...

Google, ESPN Partner To Enhance Sports Search Results

ESPN and Google have rolled out the first wave of what we presume will be enhanced search results for many sports. In a post to the Google search blog earlier today, the company discussed how the search engine plans to supplement NFL search results with ESPN data this season. From the official Google Search blog... "Just as the NFL season kicks off and you have your fantasy football leagu...