NFL Lands Official Military Appreciation Sponsor

USAA (United Services Automobile Association), which provides insurance to the military community, will be the first Official Military Appreciation Sponsor of the NFL, beginning with the 2011 season. In addition, USAA also will become the Official Insurance Sponsor of the NFL. Terms of the deal were not released. USAA and the NFL will use the sponsorship to honor U.S. military members for th...

London 2012 Lines Up Snack Bar As 43rd Domestic Sponsor

Nature Valley has become the official cereal snack bar supplier to London 2012 in a tier three sponsorship deal that will make it LOCOG's 43rd domestic sponsor. The deal will see Nature Valley cereal bars, one of General Mills UK’s fastest growing brands, sold at London 2012 concessions within venues and distributed to athletes, Games-time workforce and volunteers. “Nature Valley is driving...

Does Your Sponsorship Contract Need A Relocation Clause?

What effect does speculation about a team move have on sponsorship contracts? According to the San Diego Reader, at least one of the San Diego Chargers contracts was recently amended to give the sponsor an out clause in the case of a team move (note: the team says they've been part of agreements since '07). The University of California San Diego Health Sciences division signed a four-year agree...

New Social Sidekick From Condé Nast Is Sponsored By Gucci

The publisher of such titles as W, Style.com, Glamour, Self, Teen Vogue and Lucky, is giving readers a new way to share content and see which stories are trending - sponsored by Gucci. Social Sidekick launches today and Gucci will have the exclusive sponsorship for the next two months. For the user, the feature isn't incredibly groundbreaking, but for brands it holds some promise as a way to in...

Dallas Cowboys' Grill Master Cooks Up Official Ham and Bacon Sponsorship

Texans take their meat seriously so it's no small task when an out of state company wants real estate in the meat aisle of H.E.B.'s 300+ Texas stores. Fortunately, through a chance meeting, Petit Jeans Meat found an ambassador in the Cowboys' official grill master, who teed up a sponsorship deal that has allowed the company to gain distribution deals with several large grocery chains throughout...

Red Wings Name First Presenting Sponsor in Franchise History

Network marketing company, Amway, will become the Detroit Red Wings' first-ever presenting team sponsor, according to Crain's Detroit Business. The deal, which is expected to be announced later today will be closer to the Ada, Michigan-home than many of the company's other sports sponsorships including naming rights with the Orlando Magic's arena and jersey sponsorships with the San Jose Earthq...

Gator Bowl Finds Title Sponsor In TaxSlayer.com

Georgia-based online tax software, TaxSlayer.com, will take title sponsorship of Jacksonville's Gator Bowl in a three-year deal to be announced today, according to the Florida Times-Union. Back in March, Progressive Insurance announced it would not renew its one year sponsorship deal. Prior to that, Konica Minolta held title rights between 2007 and 2010. Terms of the deal TaxSlayer deal have no...

Tumblr's Fashion Week Sponsorship Proposal Upsets Marketers

With free social media platforms like Twitter, Foursquare and Tumblr starting to reach some impressive user metrics and valuations, the focus on monetization plans is growing. Does this mean the party is over for offline sponsors that have been receiving free buzz around their activations? If Tumblr's Fashion Week proposal is any indication, brands may increasingly find that social media activa...

.ORG Joins Go Daddy in Sports Sponsorship

You don't see .COM or .NET sponsoring much so this may be the first time an internet URL suffix has signed a sports sponsorship. .ORG, The Public Interest Registry (PIR), will team up with its domain registration partner, Go Daddy, to sponsor JR Motorsports and driver Jamie McMurray. In conjunction with GoDaddy.com, .ORG advertisements will run on McMurray’s No. 7 car during two upcoming NAS...

NY Islanders Are The First Pro Sports Team To Have An Official Tattoo Shop

The New York Islanders announced a groundbreaking agreement today, becoming the first professional sports franchise to designate an official tattoo shop. As part of the strategic partnership, Tattoo Lou’s will set up a tattooing and body-piercing station called the "Penalty Box" on the Nassau Coliseum concourse for 10 Islanders home games during the 2011-12 season. Tattoo Lou's "Ink Girls" wi...