Meet the Glambulance

There's something a little bizarre about seeing a cutesy, fake ambulance on the weekend of 9/11's 10-year anniversary, down the street from a live police check point set-up for the latest terror threat and across the street from the heavy security at Lincoln Center for Fashion Week. Then again, maybe that's over-sensitive. What do you think about Band-Aid's ambulance activation for Fashion Week...

White Castle Sponsors National Finger Football League

Even the classic game of finger football has gone corporate, selling naming rights to the National Finger Football League. White Castle is partnering with a company called, Zelosport, for the 12-city regional Finger Football tournament this fall culminating with a national championship event called the White Castle Slider Bowl in Indianapolis the week of the Super Bowl. “Teaming up with th...

Ernest & Julio Gallo Continues Heavy Spend At Team Level

Following up on the news last week that Ernest and Julio Gallo had signed a host of NFL deals for its flagship tequila brand, Familia Camarena, and namesake brandy, E&J Brandy; the Modesto-based company has announced that its New Amsterdam Gin will sponsor five different NFL teams this season, among them the Green Bay Packers, Atlanta Falcons and Oakland Raiders. "We are excited to kick o...

Can Sponsorship Make Smart Fashionable?

Smart, the compact auto brand which as of this summer is now distributed in the U.S. by the world's foremost fashion sponsor, Mercedes-Benz, recently cut a fashion sponsorship of its own, albeit on a slightly smaller scale. Fashion incubator, GenArt, returned last week with its 16th Fresh Faces Fashion show in New York, presented by Smart. As part of the deal, the brand was displayed on the...

Rio 2016 Signs Consulting Firm As First Tier 2 Sponsorship

The Rio 2016 Organizing Committee has signed Ernst & Young has the first official supporter (Tier 2) for the Rio de Janeiro Olympic Games, in the Professional Services category. The company will provide a range of Consulting services to meet the Organizing Committee requirements. “I am pleased to have the support of a leading firm such as Ernst & Young across a range of professional services...

Jet Blue To Sponsor NFL Pre-Game Show on Facebook

Jet Blue, already a major sponsor of the New York Jets, will sponsor their AFC East rival's new pre-game show on Facebook. “Patriots Pre-Game Social” is available on the team’s Facebook page, official app for iPhone, Android and BlackBerry smartphones, and the club's mobile website. Read more from Sports Business Daily >>

Mercedes-Benz Patrols Fashion Week For Fashion Faux Pas

Check out Mercedes-Benz' new fleet of Fashion Police. The sponsorship activation started at last Fall's Fashion Week and is back this week featuring the new 2012 M-Class.

MetroPCS Buys Naming Rights To Detroit Train Station

MetroPCS, the Texas-based wireless network which is increasingly using sponsorship to promote its expanded footprint, has agreed to a one-year, $10,000-a-month ($120,000 annual) contract to rename the Detroit's People Mover’s Greektown Station to "MetroPCS Greektown Station." While the deal has been rumored for some time, the official announcement will come later today. “Advertising has pro...

Driving Sponsorship? Don't Forget To Add Gas To Your Investment.

Yes, it continues to be the buzz word. Activation! Sponsorship marketing is all about activation. I recently spoke to the Board of Directors at BC Soccer. When we broached the topic of "sponsorship activation," the board members had the right questions. What is it? How is it implemented? How do you measure success from it? And more. The numbers clearly indicate that activation is key, be it...

CFL Inks Sears As Official Travel Partner

Sears Travel, a joint venture between Sears and travel agency, Thomas Cook, has signed a two-year sponsorship agreement with the Canadian Football League, making Sears Travel the official travel provider of the CFL and the 99th Grey Cup. Promotion of the sponsorship will consist of appearances with Michael "Pinball" Clemons, contests, player appearances and in-stadium branding. "We're very e...