Deal Flow 8-12-2009

Activision has signed a six-figure deal for Guitar Hero to sponsor Absolute Radio's on air and online coverage of the Virgin Media-sponsored V Festival. The Patriots have announced a partnership with the Massachusetts State Lottery that allows the state to sell a scratch ticket with the Patriots logo. Sony is now sponsoring the Caribbean’s best team, The Soca Warriors of Trinidad and Tobago.

Be What You Are: Buying & Selling True Value

The most important factor in any sponsorship is how much the audience the property attracts likes it and supports its sponsors. If the property doesn’t resonate and harness the audience for the benefit of sponsors, who cares how it is packaged, or how cool it seems? Trying to create a new name or putting excessive resources into selling, as seems to be all the rage in marketing these days wit...

Activating Green: Living Zero Tour

Whenever we can, we try to offer a look at some creative new activations popping up around the city. When a solar paneled house pops up in the middle of one of New York's busiest intersections, people notice. So it was, that yesterday we came across a traveling "net-zero energy home that is part of the Living Zero Home Tour which made Flatiron plaza stop five of a 16-city nationwide tour tha...

Deal Flow 8-11-2009

Memphis Motorsports Park today announced that they have renewed Kroger's sponsorship of the track and title sponsorship of the October 24th race in a three-year deal. The race will keep the name "Kroger On Track for the Cure 250." The New York Jets have teamed up with the New Jersey State Lottery to release a NY Jets-themed scratch off ticket. The tickets will be available in September. Toy...

"We don't hold a monopoly on new ideas."

How has the recession affected how big agencies view sponsorship? What is a PR firm's take on the current perception issues facing the idea of sponsorship? How do sponsorship proposals navigate through a big agency to find the account decision-maker? Mark Harmsen, the newest member of the SponsorPitch team, recently hit the streets to find out what's on the mind of Samantha Lucas, Chair of U....

Making A Better Pitch

The other day, someone emailed me regarding a sponsorship pitch for an event he was running (he saw a previous blog post and mistakenly thought that I worked for the particular company). In reading the email, I noticed a few things that he could have done better before sending this cold-email, so I replied back and we had a nice dialogue about it. With his permission, I’m going to include som...

Financial Statements for Sponsorship Sales Pros

I know many of you may automatically dismiss this because you're thinking finance has nothing to do with marketing and sales.. especially sponsorship sales! For those that take this post with an open mind, we're about to arm you with a competitive advantage that may very well separate you from those that just said "finance has nothing to do with marketing and sales.. especially sponsorship sal...

Deal Flow 8-10-2009

Yardbarker Network has signed a sponsorship deal with Coors Light that will run throughout the NFL's pre-season and 17-week regular season. The Columbus Blue Jackets on Monday announced Cleveland-based Medical Mutual of Ohio would be the team’s official health insurer as part of a one year sponsorship. Standard Life has become the first title sponsor of the British Basketball Federation (BBF...

Update: AVP & Crocs Officially Split Ways

Update > 8-10-09: In follow-up to a story we broke Saturday morning, AVP Pro Beach Volleyball today released a statement today confirming that they have agreed part ways with Crocs at the end of the 2009 season. In the statement, they noted that Crocs has agreed to buy out the remainder of their contract; noted as restructuring charges in the original story mentioned below. Here's the full...

Quick Tip: Sell Assets AND Outcomes

Sponsorship professionals sell assets. Successful sponsorship professionals sell outcomes. photo cred via photobucket: blogs.msdn.com/michael_oldenburg