Cirque Gets New Insurance Partner

The U.S. division of Sun Life Financial today announced a new partnership with Cirque du Soleil that will make Sun Life the Official Insurance Partner of Cirque du Soleil U.S. Big Top Touring Shows, U.S. Arena Touring Shows, and the Presenting Partner of a major new Cirque du Soleil U.S. show to be announced next month. The sponsorship is the first in a series of announcements comprising a new,...

Deal Flow 9-2-2009

Little Caesars Pizza will be the title sponsor of the former Motor City Bowl. Slide today announced a $500,000+ sponsorship by NESTLÉ HOT POCKETS with season two of KatalystHQ within their FunSpace application. The American Red Cross announced that The Clorox Company has committed to a $500,000 sponsorship of the Do More Than Cross Your Fingers, a public awareness campaign encouraging and en...

Deal Flow 8-27-2009

Puma has announced a global partnership with Microsoft XBOX for the release of their upcoming title, Forza Motorsport 3. The Killers will play their debut South African shows in Johannesburg and Cape Town, sponsored by Heineken in December. The Buffalo Bills have signed a new sponsorship agreement with the Adam’s Mark Hotel, which will provide the hotel with exclusive advertising in the hote...

Tourism Marketing: Sun, Sand & Sponsorship

In many cases, sponsors are the hometown heroes. In the case of the travel and tourism category though, that's not always the case, although it could be. You see, sponsors in this category can be in your backyard or half a world away - with the same overall objectives, but using sponsorship to employ very different tactics. It's one of the most fascinating sponsorship categories there is (that...

Slide's First Big Brand Deal

Sponsoring on the social web is still an inexact science, but there are signs that application developers may be getting better at pulling Madison Avenue brand dollars. Slide, a Facebook app developer most famous for its photo sharing tools and SuperPoke application, recently restructured its advertising staff in the hopes of refocusing its monetization strategy around higher-end brand sponso...

What Sponsorship IS, and ISN'T

Sponsorship ISN'T a "money grab." Nobody worth their salt is going to do you a favor here and hand you a whomping check for the right to hang a banner up in the front of your meeting room. That’s not going to happen, so get any "get rich quick" notions out of your head right now. Sponsoring you - or not sponsoring you - is strictly a business decision, nothing more. It's a company (or companie...

Deal Flow 9-1-2009

Tomorrow, The Motor City Bowl will officially announce Little Caesar's as the game's new title sponsor. Procter & Gamble has signed a sponsorship with the U.S. Olympic Committee that will align 17 of its feminine and household brands with the USOC through the 2012 games. Today, IMG and One Natural Experience (O.N.E.) announced its official sponsorship of Mercedes-Benz Fashion Week in New ...

Fashion Week Expands Sponsor Roster; Adds O.N.E.

Leading designers will be joined by carton water when Mercedes-Benz Fashion Week kicks off in New York on September 10th. Today, IMG and One Natural Experience (O.N.E.) announced its official sponsorship of Mercedes-Benz Fashion Week in New York City. O.N.E. Water, which offers 500 ml water in Tetra Pak cartons, will be sampled to all guests attending shows, backstage and inside the Tents t...

Does Sports Get the Credit For SpongeTech's Q1?

Before sports marketers rush to take credit for SpongeTech's impressive $70 million in booked orders for first quarter 2010, the swine flu probably deserves most of the credit. SpongeTech is taking the sports marketing world by storm with a fast growing $20 million budget (compared to $8MM in '08). However, demand was "likely in response to the high level of awareness surrounding the upcoming f...

One Good Lesson From Day 1 @ the U.S. Open

Take note wily ambushers: Powerade's endlessly long Venus Williams Zero Ferry up the east river and wretched bus ride to Flushing Meadows (an hour door to door) just goes to prove that it's not the first sponsor message you see, it's the lasting one. Once we finally got there, plenty of tennis to see. Nevermind that fact, we got a chance to look at all of the U.S. Open activations! Rather th...