SpongeTech Does Another Deal

SpongeTech will become an official sponsor of the Miami Dolphins and will leverage Land Shark Stadium's high profile platforms to generate brand awareness of SpongeTech's "The Smarter Sponge" product line. "We are thrilled to be able to partner with such a prestigious brand as the Dolphins. We're confident that they will help us take our marketing efforts to another level here in South Florid...

Deal Flow

I have a smile on my face as I sit down to write this … because I know that just seeing the Blog title, it's going to make my staff laugh. You see, if they've heard this expression from me once … they've heard it a hundred times! I'm always preaching the importance of having options. Fact is, you never want to find yourself in a position where you only have limited options – or worse, NO othe...

Vikes to Play at Mall of America Field

The Minnesota Vikings today announced that they will play all games through 2012 at Mall of America Field at Hubert H. Humphrey Metrodome. “Branding the field as Mall of America Field represents an opportunity to share our name and image with an even larger nationwide audience,” said Maureen Bausch, executive vice president of business development at Mall of America. “It also connects two tre...

Will Live Local Sports Present A New Sponsorship Opp Online?

Streaming live local events, not big enough to be covered by traditional broadcast mediums, sounds like a great idea. The question, is there a logical business model to support it? YourSports.com thinks so and they'll be re-launching their site with a new model in mind: crowdfunding. In doing so, they hope to "eliminate the away game." Crowdfunding is where fans finance the production of ga...

Deal Flow 10/01/09

State Farm has renewed its title sponsorship of the LPGA event in Springfield, Illinois, through 2011. SUBWAY announced a multi-platform partnership with NBC Sports that will enable the brand to engage with consumers during marquee sporting events such as NHL, NFL and the U.S. Figure Skating Championships broadcasts. SpongeTech will become an official sponsor of the Miami Dolphins and will le...

Activation Tactic: Gillette's 'G' Moment

Is your organization looking to create an out-of-the-box viral marketing campaign? Are you looking for new ways to leverage social media to drive interest in NASCAR? Gillette recently released one of the most creative viral pieces that the NASCAR world has seen to date. The clip, which was completely digitally produced, features three (3) Young Guns - Carl Edwards, Kasey Kahne, and Kyle Busch ...

Sponsorships Boost Grocery Store Spirit

"It’s game time — in the grocery aisles," Joyce Smith writes in today's Kansas City Star. In Kansas City, she notes that grocery stores like Hy-Vee and Price Chopper are competing harder than ever to show community spirit through sponsorships, and in doing so crossing paths at every turn. Hy-Vee, which earlier this year wrested the Chiefs sponsorship title away from Price Chopper, is pourin...

Property of the Week: Pure Pop 2009

This November, Pure Pop 2009 is bringing to New York's iconic venue, Webster Hall, a musical showcase where unsigned record artists will have the once-in-a-lifetime opportunity to perform in front of top entertainment executives. Attendees include A&R/marketing professionals from Disney, Universal, Sony, Jive, Nickelodeon, Atlantic, MTV, and other labels and management companies. Pure P...

Samsung Out As Title @ Torrey Pines

According to a GolfChannel.com report, Samsung will not be back next year as title sponsor of the LPGA's World Championship held at Torrey Pines. IMG Golf is "optimistic" that it will be able to replace Samsung before next year’s event. Last week, Anheuser-Busch said they would not renew their title sponsorship of the Michelob Ultra Open while Navistar said this week they would renew their sp...

New Gameplans For NCAA Football

With every week passing Fall weekend, we're getting closer to bowl season - a month long parade of commercial sponsors from Citi to the San Diego Credit Union. With 34 bowl games, there's plenty of opportunities available for interested title sponsors (of which there are 28 secured at last count). However, some sponsors are finding (or creating) new ways to tie into the rabid spirit of college ...