What If We Could Polygraph Properties?

Crispin Porter & Bogusky, in follow-up to hits like the subservient chicken and creepy king figure, has launched another viral cross-platform classic for Burger King with The Truth About Tony. The idea behind the campaign, is to see if Tony Stewart really loves the BK Whopper he endorses, by webcasting a lie detector test on October 20th. It's a clever idea with a strong social media compo...

Alcatel-Lucent Library Anyone?

Markham, a fast growing town outside of Toronto, is a forward thinking community with a number of high-tech titans such as IBM, Motorola, Toshiba, Lucent, Sun Microsystems, Apple, and AMEX. Now, like many other communities, it appears ready to shore up city coffers through corporate sponsorship. But not just through events. What makes this story unique is the extent to which Markham ma...

Jack & Jim Out, Enter Jeremiah Weed

With Jack Daniels and Jim Beam recently exiting NASCAR, Jeremiah Weed Southern Style Sweet Tea today announced it will get in the game with a primary sponsorship of the No. 26 Roush Fenway Ford Fusion driven by Jamie McMurray at Lowe's Motor Speedway on October 17th. The Diageo brand becomes the first vodka to sponsor a car since NASCAR lifted its ban on spirits sponsors beginning with the 200...

Martina McBride & Trace Adkins Team Up for SunnyD Tour

SunnyD is jumping into music sponsorship in a big way, today announcing it will sponsor Martina McBride and Trace Adkins in 40 cities starting this November. SunnyD's sponsorship of Martina McBride's Shine All Night Tour represents SunnyD's first music partnership. The concert tour is a fun way to connect with SunnyD's consumers and Martina's fans who share an optimistic and youthful spirit...

Keep Your Antenna Up

This is one of those things that I try teaching you to do, remind and encourage you to do … but in the end, you either "do" it … or you don't. This has to become something that becomes "second nature" to you – you've got to keep your antenna up. Even when the office is closed. Fact is, for successful sponsorship sales people … the office is "never" closed! You've got to keep your mind...

Deal Flow 10/05/09

The Alamo Bowl has secured Valero Energy Corp. as title sponsor for an additional four years. US Airways today became the official airline of the Philadelphia Flyers. The Shine All Night Tour with Martina Mcbride and Trace Adkins which kicks off November 20th and covers 40 cities across the U.S. through the spring of 2010 will be sponsored by SunnyD, GAC and BC Powder. Maker’s Mark ha...

Coca-Cola Calls on Live Nation

Coca-Cola and Live Nation are teaming up on a multi-year strategic sponsorship, which will provide The Coca-Cola Company with a broad range of integrated marketing opportunities spanning Live Nation's venues, concerts, content, VIP experiences and online ticketing and ecommerce operations throughout the United States. The sponsorship agreement will make Coca-Cola the official soft drink of L...

SpongeTech In Hot Water?

Is SpongeTech, the company that picked up cut-rate sponsor inventory from defunct companies during the financial fallout, now in trouble with the S.E.C.? The Securities and Exchange kind. The New York Post ran a story this morning on the S.E.C.'s suspension of SpongeTech from trading due to questions "raised about the accuracy and adequacy of publicly disseminated information concerning the...

WPP's Sorrell: New Markets, New Media & Consumer Insights

WPP Group chief Sir Martin Sorrell, whose firm owns such sponsorship titans like MEC Access, Prism and IEG, says revenues were down 8% in the first half of the year, but that results were "less worse" in July and August. Sorrell says a global recovery should be a question of LUV: a little growth in Western Europe, a U-shaped recovery in the U.S. and a more V-shaped recovery for Asia. He...

User-Gen Consulting?

Deloitte, the professional services supporter for London 2012, wants students to tap into the Olympic spirit by providing a little consulting of their own in the Deloitte Business Competition. The winner of the competition will win a free trip to the Singapore 2010 Youth Olympic Games and two weeks of paid work experience in the London 2012 sponsorship team at Deloitte. While London is b...