Activation Tactic of the Week: Bud Light & BoSox

Are you looking to create a new, creative baseball billboard campaign? Are you looking for new ways to resonate with fans on game day outside of the stadium setting? Anheuser-Busch recently unveiled a new creative billboard campaign atop of the Cask 'N Flagon, situated across from Fenway Park. The billboard features a nice play on baseball terminology with the claim that Bud Light is "Your Sta...

Properties: Never Make An Uninformed Offer!

Donald Dell, one of the forefathers of sports marketing, is out with a new book entitled "Never Make The First Offer." The most important lesson it discusses, as you might expect, is in how to present or accept a first offer. He should know, he's successfully negotiated deals for the likes of Arthur Ash, Stan Smith, Jimmy Connors, Patrick Ewing and Andy Roddick and dozens of others. In a rec...

PGA Takes Out WSJ Ad to Justify Sponsorship Value

A lot of properties take out ads after the event to thank their sponsors, or include sponsor logos at the bottom of their ticket advertisments aimed at consumers, but it's rare that you'll see a full page ad taken out to justify the value of sponsorships. If you were flipping through the Wall Street Journal yesterday you might have seen the title "Golf Sponsorship Offers Unique Value Propositio...

Sponsor Shout-Out

No matter the size of your event or ticket price, you can seamlessly sell tickets and promote your event to the world - for free. In minutes, you'll have a fully automated ticketing application on your site and be able to promote it throughout the web. Sell out your next event! Learn more:

Deal Flow 9-3-2009

The Edmonton Oilers announced that the team has signed a multi-year, multimillion-dollar sponsorship deal with Telus. AAA Mid-Atlantic extended its sponsorship with the Philadelphia Eagles and Lincoln Financial Field through the 2013 NFL season. RONA, a major Canadian distributor and retailer of hardware, home improvement and gardening products, has announced a new deal with Maple Leaf Sports...

Maple Leaf to Help Build RONA's Business

RONA, a major Canadian distributor and retailer of hardware, home improvement and gardening products, will complete the quadfecta with Maple Leaf Sports and Entertainment by becoming the Official Home Improvement Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL). RONA is already the Official Home Improvement Retailer for MLSE's soccer club Toronto FC. U...

Big Blue Gets Bang for Sponsorship Buck

Sometimes they fly under the radar in sports sponsorship coverage because they don’t resort to flashy activations, gimmicky promotions, or execute groundbreaking deals. Still, dollar for dollar, IBM is arguably the leader in integrated sports sponsorships that create a dual value-add for both sports property and brand. In the current world of scrutinized spending and ROI debate, brands and prop...

Simple Tips to Successful Sponsorship Sales

Jim Loria offers up several simple, but often overlooked tips to making a successful sale: In order to achieve a high level of success, salespeople have to manage a multitude of different relationships. Some will be static, some will grow and some will break down. It is up to the salesperson to set relationship priorities and to decide which relationship to advance and which relationship to pu...

Is Sponsorship Hard Work?

Today we’re going to address another concern we get asked about a lot: "Is Sponsorship Hard Work?" I think the fear is that finding, servicing and activating sponsorships might become a cumbersome nuisance, and I'm here to tell you that such is not the case. Sure there will be times when you run across a sponsor that is … um, shall we say, "extremely user-friendly" – and we can talk about ho...

Joe and Clark get set to jet. Sponsor search is on.

You knew someone would take it "a bit too far" when Jet Blue announced their version of all-you-can-eat, earlier this month. According to Time Magazine, Joe DiNardo, a marketing executive at a Buffalo, N.Y.-based financial firm, and his friend Clark Dever, a self-described rogue technologist, are just the "someone." The two friends have mapped out a month long quest to visit as many cities as ...