Who Buys Luxury Suites?

I recently had the chance to sit it in on a panel discussing database marketing and demographic profiling in relation to premium sales. Ron Contorno, who is the President of Full House Entertainment Database Marketing, talked about some of the things he’s learned through research and analysis that indicate how to best target premium sales prospects. One piece of research he referenced was an ...

Scenario Planning Meets Sponsorships

We all know that events and sponsorships have positive effects on communities and move the needle for sponsoring brands. However, especially in these whitewater economic times, is your entertainment or sport property able to communicate this principle to its existing and prospective sponsors? Has your organization contemplated this question multiple times already, but run out of fresh strategic...

Logo Mishap Lands Pak Cricket in Hot Water

A sponsor of the the Pakistan national cricket team was up in arms on Monday after the team played their first two internationals in Sri Lanka with jerseys that were missing an official sponsor's logo. After the complaint was lodged new jerseys were rushed (with the sponsor's logo) just in time for the team's third One-dayer at Dambulla yesterday, according to the report. "Apparently when the...

SponsorPitch in a Snapshot

Today, SponsorPitch announces the launch of Premium Pitch, a new breed productivity tool for sponsorship professionals. Building on the initial beta SponsorPitch site launched in mid-2008, Premium Pitch will provide unprecedented resources for sponsorship marketers to leverage their knowledge through existing social media channels, and a new content section to increase it. Some of the feat...

MSFT Kicking Around FC Barca Sponsorship?

Is Bill Gates hooked on the global game of soccer? Microsoft may be eyeing a deal with FC Barcelona, according to reports by spanish news outlet, Catalunya Informació. The paper says the software giants are in ongoing sponsorship talks with Barca while the squad is touring the USA, which visits Seattle's Qwest Field on Wednesday for a match with MLS' Seattle Sounders. The tour included a matc...

Fashion Week '09: A Question of Cash or Caché?

Last week we reported that Maybelline had been named the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York. Yesterday, last year's official cosmetics sponsor, M*A*C announced their intention to do their own show, outside of the tents, at the super chic, 80,000 square foot Milk Studios space in the Meatpacking District. Maybelline has a more affordable price point than M*A*...

Crown 'em: Crown Royal to Sponsor Matt Kenseth’s #17

According to Jayski.com and the NASCAR examiner, Crown Royal will be introduced this week as the lead sponsor for Matt Kenseth's #17 at Roush-Fenway Racing, taking over for Dewalt. Dewalt had been Kenseth's only primary sponsor during a successful 12 year relationship, but last week announced their intention to move away from the NASCAR platform. "We have seen great success for both their c...

Deal Flow 7-27-2009

Orange has agreed to be a lead sponsor of the competitions of the Confederation of African Football (CAF) over the next 8 years. In particular, CAF’s flagship competition will now be known as Orange Africa Cup of Nations. Sony Computer Entertainment America has announced that it will be sponsoring the Alli Dew Tour for the 5th year in a row. Sony will offer access to the latest PS3 and PSP gam...

Properties: Who's Your Real Competitor?

Not to be a Debbie Downer, but NASCAR is getting knocked around pretty good these days. As painful as it is to hear, you can learn a lot about business strategy in times like these. Today SBD reports that All State, the first-ever title sponsor of the Brickyard 400, is ending their five year relationship in an effort to focus on existing relationships with college football (BCS Sugar Bowl) a...

Getting to "Yes!"

WRITING AND PRESENTATION SKILLS. PROOF CHECK. FIRST APPEARANCE. Whether you’re a professional salesperson or a newcomer in the field, the above stated qualities are just some of the important essentials to GETTING YOU TO "YES!" What makes a meal so delectable at a restaurant? It's the “presentation” of the meal placed on the dish! In sales, it's the presentation, the knowledge of your prod...