What Happens When Peer Properties Collab to Cross-Sell?

Charities and local sports properties are a natural fit for sharing and cross-selling benefits as evidenced by the fact that virtually every sports property as some sort of charity affiliation. The importance of their collaboration was never more apparent than when a Performance Research study recently revealed that 41% of consumers believe sponsorships of nonprofits should increase to raise o...

Deal Flow 7-21-2009

IBM has renewed its U.S. Open tennis sponsorship at a value of $20 million over the next four years. Beer company Carling has signed a three-year, appx $130,000/yr deal with the Irish Football Association (IFA) to sponsor the Premiership. The deal is expected to be the biggest investment in Irish League history. The International Tennis Hall of Fame has announced that Campbell Soup Compan...

MIS: 'Show Me the CARFAX'

Carfax will be the title sponsor of its first-ever NASCAR Sprint Cup Series race, the CARFAX 400, on Sunday, Aug. 16. The event follows the NASCAR Nationwide Series CARFAX 250 race on Saturday, Aug. 15 as part of the "Show Me the CARFAX Race Weekend" at Michigan International Speedway. The agreement strengthens Michigan International Speedway's ties with one of the best partners in motorspor...

Kaiser Permanente Pulls Out of Mannywood Promo

Healthcare insurance provider Kaiser Permanente dropped its sponsorship of tonight's Manny Ramirez bobblehead giveaway following his suspension for violating MLB's drug policy. The event has been sold out for days, but Kaiser Permanente, who agreed to be the official healthcare insurer of the team last spring, decided it was in its best interest to pass on the promotion sponsorship. "As a ...

Wal-Mart: The New E.F. Hutton

When Wal-Mart acts, we had better pay attention (for those of you too young to know E.F. Hutton: click here). Given the fact the majority of brands involved in sponsorship sell at Wal-Mart, the world’s largest retailer’s latest move warrants some attention. As Ad Age reported this week, Wal-Mart is now requiring brands to pony up marketing, media, and promotional budgets to the big dog in ...

Deal Flow 7-22-2009

Washington’s Lottery has agreed to issue a scratch-off game with the Seattle Seahawks. The deal is the sixth of its kind among NFL teams and state lotteries since the league approved lottery partners back in March. SpongeTech Delivery Systems, The Smarter Sponge will be an official partner at the 9th Annual Nautica New York City Triathlon on Sunday July 26, 2009. Carfax will be the titl...

Study: LOCOG Scares Local Marketers

7,000 contracts and £6 billion are up for grabs as LOCOG 2012 continues the process of building out the infrastructure needed for the 2012 Games. “Firms who have won contracts are being encouraged to advertise opportunities for other companies at every level of the supply chain,” says an Olympic Development Authority spokesperson. In theory, this offers host country companies of all si...

Goodbye Kazakhstan, Hello Radio Shack!

Here it is, straight from Lance himself. Thanks for all of your entries to our last post. Apple seemed like a good call, until Godaddy helped reveal it was the Shack. Now that it's official, what is your take on the deal? Thumbs up or down? Tell us in comments to this post. RadioShack and Lance to Form New Cycling Team in 2010 -- powered by http://www.livestrong.com

Dewalt Explains NASCAR Exit

In a telephone press conference this afternoon, industrial power tools manufacturer DeWalt announced that it will not renew its agreement with Roush Fenway Racing to sponsor Matt Kenseth, driver of the #17 Ford Fusion for the 2010 NASCAR season. DeWalt executives Les Ireland, president of the North American Power Tools and Accessories Group; Roger Young, vice president of industrial and med...

Can the UFC Gain Sponsors That Have a Broader Appeal?

Sports Business Journal has an article up talking about the issue of the UFC continually fighting for gains in the advertising market. Most notably, there are a few choice quotes (via MMAPayout) from marketing firms that still point at the problem that Dana White and the UFC have in attracting different sponsors:"I don’t think anyone wants to be there when something bad happens, and something b...