Dewalt Explains NASCAR Exit

In a telephone press conference this afternoon, industrial power tools manufacturer DeWalt announced that it will not renew its agreement with Roush Fenway Racing to sponsor Matt Kenseth, driver of the #17 Ford Fusion for the 2010 NASCAR season. DeWalt executives Les Ireland, president of the North American Power Tools and Accessories Group; Roger Young, vice president of industrial and media...

Goodbye Kazakhstan, Hello Radio Shack!

Here it is, straight from Lance himself. Thanks for all of your entries to our last post. Apple seemed like a good call, until Godaddy helped reveal it was the Shack. Now that it's official, what is your take on the deal? Thumbs up or down? Tell us in comments to this post. RadioShack and Lance to Form New Cycling Team in 2010 -- powered by http://www.livestrong.com

Study: LOCOG Scares Local Marketers

7,000 contracts and £6 billion are up for grabs as LOCOG 2012 continues the process of building out the infrastructure needed for the 2012 Games. “Firms who have won contracts are being encouraged to advertise opportunities for other companies at every level of the supply chain,” says an Olympic Development Authority spokesperson. In theory, this offers host country companies of all sizes ...

Deal Flow 7-22-2009

Washington’s Lottery has agreed to issue a scratch-off game with the Seattle Seahawks. The deal is the sixth of its kind among NFL teams and state lotteries since the league approved lottery partners back in March. SpongeTech Delivery Systems, The Smarter Sponge will be an official partner at the 9th Annual Nautica New York City Triathlon on Sunday July 26, 2009. Carfax will be the title sp...

Wal-Mart: The New E.F. Hutton

When Wal-Mart acts, we had better pay attention (for those of you too young to know E.F. Hutton: click here). Given the fact the majority of brands involved in sponsorship sell at Wal-Mart, the world’s largest retailer’s latest move warrants some attention. As Ad Age reported this week, Wal-Mart is now requiring brands to pony up marketing, media, and promotional budgets to the big dog in t...

Kaiser Permanente Pulls Out of Mannywood Promo

Healthcare insurance provider Kaiser Permanente dropped its sponsorship of tonight's Manny Ramirez bobblehead giveaway following his suspension for violating MLB's drug policy. The event has been sold out for days, but Kaiser Permanente, who agreed to be the official healthcare insurer of the team last spring, decided it was in its best interest to pass on the promotion sponsorship. "As a hea...

MIS: 'Show Me the CARFAX'

Carfax will be the title sponsor of its first-ever NASCAR Sprint Cup Series race, the CARFAX 400, on Sunday, Aug. 16. The event follows the NASCAR Nationwide Series CARFAX 250 race on Saturday, Aug. 15 as part of the "Show Me the CARFAX Race Weekend" at Michigan International Speedway. The agreement strengthens Michigan International Speedway's ties with one of the best partners in motorsports...

Careers: Getting Your Foot in the Door

It's tough to get a job in any industry right now, let alone the sports and sponsorship industry. One of the many questions I’ve constantly received over the years is “what advice would you give me to get a job in the sports business?” Have you thought about how you can backdoor your way in? If you are one of those currently looking for a job, don’t discount the impact that you can have by w...

How the Brightside Boys Turned an Idea into a Sponsor Idea!

New York's not typically known for niceties so Penn Station commuters were probably thrown for a bit of a surprise when the Brightside Tour paid a visit to the Big Apple. That is the Brightside Tour in partnership with Kodak. For the "Compliment Guys," also known as Purdue Juniors Cameron Brown and Brett Westcott, it started out as a simple plan to bring some cheer during tough times to the ...

Hugo Boss Goes Ambush on the British Open

Are you looking for ways to drive brand awareness at premier sporting events without paying large sums for partnership fees? Are you looking for creative ways to leverage sponsorships in the golf space? During live television coverage of the '09 British Open, Hugo Boss pulled off one of the greatest ambush marketing tactics seen to date at a premier sporting event. The high-end menswear appare...