Staples Sponsors Small Biz Contest, Pledges $250K In Ad Time To The Little Guy

The 6th annual Staples National Small Business Survey found that seven out of 10 small business owners are optimistic about the future. Further, 52 percent of small business owners revealed they would grow their business through advertising and direct marketing if they had a larger marketing budget. To help address this need, Staples has launched the Staples "Give Your Small Business the Push I...

Canon Renews Yankees, MSG Partnerships

Canon U.S.A., Inc. has extended its commitment to New York by renewing a slew of sponsorship deals in the Tri-State area. The imaging company has renewed sponsorship of the New York Yankees through 2014, and Madison Square Garden. Additionally, Canon U.S.A. will renew its sponsorship of the New Era Pinstripe Bowl at Yankee Stadium through 2013. As part of the three-year renewed sponsorship wi...

Paperless Tickets Could Mean More Green For Fans, Teams & Partners

Getting your free taco with a greasy used ticket stub may thankfully be a thing of the past if new membership card technology gets more widely adopted. Among other properties testing various forms of digital ticketing, the Seattle Sounders Football Club this past week launched a new paperless ticketing program that will give season ticket-holders the opportunity to choose a season-long membersh...

Check Out The Movie Marketing Stunt That Put Flying People Over NYC

You weren't seeing things if you recently through you've recently seen flying people over Manhattan. A guerilla marketing stunt for 20th Century Fox's new sci-fi movie "Chronicle" recently involved battery controlled people flying over the streets of NYC. The viral video below has been making the rounds on popular blogs and websites, generating nearly 700,000 views on YouTube in just over a day...

TaxACT Buys First Super Bowl Ad

As tax season heats up, one tax prep giant is making its first foray into Super Bowl advertising. The Iowa-based, company will launch its first Super Bowl ad during the game this weekend. It's a big expenditure for a company that typically focuses its marketing budget on online advertising. While the company has not sponsored any events in the past, company officials tell SponsorPitch it's open...

So You Think You Can Dance?

Smirnoff's Nightlife Exchange Project hopes to get 10 million people to discover, share and swap the most original nightlife experiences in 50 countries across the world. To do that, the vodka brand has lined up some serious star clout in the form of a new partnership with Madonna, who will use the branded social media platform to find a dancer for her upcoming tour. The contest opened yesterda...

Tire Maker's New Ad Hints At More Sports Sponsorships

With all the recent jockeying among tire companies for sports deals (don't take our word for it: check SponsorPitch's Sponsor Index), it's not a big surprise that one tire maker's new TV spot focuses almost exclusively on the correlation between their product and sports performance. Check it out below. The company in a release says that the ad is intended to mirror their existing sponsorsh...

Done Deal: Post Says Meadowlands Naming Rights Deal Completed

There have been a lot of rumored naming rights suitors since the Giants and Jets began construction on a new stadium. Among them Ashley Madison and Allianz. Alas, it seems one may stick. As has been rumored for at least a couple months now, the New York Post says that MetLife has signed a definitive agreement to become the naming rights partner of the Meadowlands. The 20-year deal will be annou...

Goya Teams Up With Marc Anthony For Sponsored Tour

Goya Foods, which says it is the largest Hispanic-owned food company in the United States, has agreed to sponsor a six-city concert series with Marc Anthony, Ana Gabriel and Marco Antonio Solis to celebrate Goya's 75th anniversary. Though the deal has likely been in the works for some time, the timing of the sponsorship announcement is interesting given Anthony's press as of late. The nine co...

First Time Sponsors Toast US Open Tennis

Update: Aetna has announced a three-year sponsorship with the USTA that will include many activation elements at the U.S. Open. As the U.S. Open gets ready to kick-off, fans will have an official champagne to toast several new sponsors. Moet & Chandon will join Davis Cup sponsor, Adecco, and notable newcomer, Xerox, as new additions to the U.S. Open's official sponsor line-up this year. T...