Staples Sponsors Small Biz Contest, Pledges $250K In Ad Time To The Little Guy

The 6th annual Staples National Small Business Survey found that seven out of 10 small business owners are optimistic about the future. Further, 52 percent of small business owners revealed they would grow their business through advertising and direct marketing if they had a larger marketing budget. To help address this need, Staples has launched the Staples "Give Your Small Business the Push I...

Canon Renews Yankees, MSG Partnerships

Canon U.S.A., Inc. has extended its commitment to New York by renewing a slew of sponsorship deals in the Tri-State area. The imaging company has renewed sponsorship of the New York Yankees through 2014, and Madison Square Garden. Additionally, Canon U.S.A. will renew its sponsorship of the New Era Pinstripe Bowl at Yankee Stadium through 2013. As part of the three-year renewed sponsorship ...

Paperless Tickets Could Mean More Green For Fans, Teams & Partners

Getting your free taco with a greasy used ticket stub may thankfully be a thing of the past if new membership card technology gets more widely adopted. Among other properties testing various forms of digital ticketing, the Seattle Sounders Football Club this past week launched a new paperless ticketing program that will give season ticket-holders the opportunity to choose a season-long membersh...

Check Out The Movie Marketing Stunt That Put Flying People Over NYC

You weren't seeing things if you recently through you've recently seen flying people over Manhattan. A guerilla marketing stunt for 20th Century Fox's new sci-fi movie "Chronicle" recently involved battery controlled people flying over the streets of NYC. The viral video below has been making the rounds on popular blogs and websites, generating nearly 700,000 views on YouTube in just over a day...

TaxACT Buys First Super Bowl Ad

As tax season heats up, one tax prep giant is making its first foray into Super Bowl advertising. The Iowa-based, company will launch its first Super Bowl ad during the game this weekend. It's a big expenditure for a company that typically focuses its marketing budget on online advertising. While the company has not sponsored any events in the past, company officials tell SponsorPitch it's open...

American Eagle To Intramural Team Captains: Call Us

American Eagle has made no secret of its desire to connect with college students, recently signing a three year deal with the Big East, but what you may not know is that the Pittsburgh-based retail clothing chain is taking a much broader tactic, too. AE is sponsoring local intramural volleyball teams across the country and it will hook up the first 12 team captains at each school to register wi...

BMW To Broadcast Online-Only Art Performances

BMW's long history of supporting the arts is taking on a new twist with a new partnership between the automaker and the Tate Modern museum in London. The cornerstone of the four year partnership will be BMW Tate Live: Performance Room, a series of artist performances created specifically to be broadcast live online. Each performance will take place in a dedicated gallery-cum-studio space at ...

More Than Half Way To Its Sponsorship Goal, Rio 2016 Fires Sponsorship Head

After helping secure $700 million in sponsorship, most recently through deals with Brazilian bank Bradesco and communications giant Embratel, chief commercial and marketing officer, Maggie Sanchez, has been fired as a result of an "incompatibility of philosophies" between her team and the Rio 2016 organizing committee. "Maggie Sanchez is no longer Rio 2016 commercial and marketing directo...

Charges Filed In Sponsorship Bribery Case

Two employees of Volkswagen and three former employees and consultants of a subsidiary of Deutsche Telekom have been charged with bribery stemming from a sponsorship deal between Deutsche Telekom and a Volkswagen-owned soccer club, VfL Wolfburg. Fox Business writes: ‘ In a statement, the prosecutors said the three staff working for a Deutsche Telekom unit apparently offered to extend ...

YouTube Launches Merch Store For Music Marketing

YouTube has over 800 million users and now it's taking a big step to helping musicians monetize their fan bases on the world's largest video platform. Today it announced the launch of its Merch store to help artists sell merchandise, tickets and more around their video content. It has partnered with Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and ...