New Sponsor Locked And Loaded For Armed Forces Bowl

The Armed Forces Bowl is once again packed with veteran-owned and veteran-related sponsors. Among the usual suspects such as Armed Forces Insurance and Bell Helicopter is a newcomer with a clever name -- Salt Lake City-based coffee retailer Lock-n-Load Java. The small business, started by a veteran in search of a decent cup of joe, has signed on as a sponsor for Friday’s Armed Forces Bowl in Da...

MetroPCS Enters The Octagon As UFC's Exclusive Wireless Partner

Fast growing wireless carrier, MetroPCS, is now the exclusive wireless partner of the UFC in the U.S. and Puerto Rico. The multi-year sponsorship agreement announced today includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS will also deliver excl...

Kodak Renews PGA Tour Partnership; Tweaks Strategy To Focus On B-to-B

Eastman Kodak Company and the PGA TOUR have extended their Official Marketing Partnership, which began in 2008, through 2016. This time around, however, Kodak will focus its efforts on other businesses rather than consumer marketing. Beginning in 2012, Kodak's partnership with the PGA TOUR will be structured around Kodak's strategic focus on its business-to-business segments and will put gr...

Proposed Bill Calls For Schools To Sell Cafeteria Naming Rights

A new Florida bill, entitled the Student Nutrition Enhancement Act, aims to authorize school districts to enter into a contract for the sale of naming rights for their public school cafeterias; providing for use of revenue generated by a contract for sale; providing an effective date. If approved by the Legislature of the State of Florida, each district school board would be allowed to set the ...

Grape-Nuts Unveils USA Cycling Box, New Partnership

USA Cycling and Post Foods' Grape-Nuts announced today that the heart healthy breakfast cereal will be the newest official sponsor of USA Cycling, the sport’s national governing body. As a part of the partnership, a new Grape-Nuts box featuring cycling (pictured to the right) is due out this spring. Grape-Nuts will activate its sponsorship through multiple USA Cycling initiatives starting...

Bang-Pow! Planet Fitness Is The Biggest Loser's New Gym Partner

Planet Fitness, the fast growing gym franchise popularized by its humorous commercials, has entered into a brand partnership with NBC's The Biggest Loser season 13, replacing 24-Hour Fitness as the show's official gym. During the season, contestants will work out on Planet Fitness gym equipment at The Biggest Loser ranch in Calabasas, California. The partnership is a big move for the New Ham...

Bummer! British Sprinter's £30K eBay Sponsorship May Have Been A Hoax

A story that we covered here, it seems may have all been a hoax. British sprinter, James Ellington, had raised £32,500 via an eBay auction in December and was set to use the funds to train ahead of the Olympic Games. In exchange, Ellington had promised to wear the sponsor’s branded kit at every possible opportunity where appropriate, including at training and press events, until after the 2012 ...

Team USA Gets Exclusive Trading Cards From Topps

The U.S. Olympic Committee and Topps Company are teaming up to make the New York-based card company, founded in 1938, the exclusive trading card producer of Team USA for the London 2012 Olympic and Paralympic Games. Terms of the deal were not released. Topps will issue its first Team USA offering in the spring of 2012 in preparation for the upcoming London Games. The collection will feature ...

Northwestern Mutual Replaces The Hartford As NCAA Corporate Partner

Milwaukee-based Northwestern Mutual will replace The Hartford as the NCAA's new corporate partner in the life insurance category. The Milwaukee Journal Sentinel reports that the insurer's new four-year partnership with the NCAA, which was brokered by CBS and Turner Sports, will allow it to build its brand across 89 championships in 23 collegiate sports. Interestingly, Northwestern Mutual will t...

PBR (Beer) To Sponsor PBR (Bull Riding)

The Professional Bull Riders and Pabst Brewing Company are today debuting a multi-year relationship that will make Pabst Blue Ribbon Beer the exclusive beer partner of Professional Bull Riding. Terms of the deal were not released. Activation includes unique signage at all Built Ford Tough Series events, where the iconic Pabst Blue Ribbon Tall Boy will be integrated throughout the arena. Pro...