[Video] 2012 Sponsorship Trends From Think!Sponsorship

Think!Sponsorship, the UK's largest one-day sponsorship conference for sponsorship seekers, recently posted an insightful video on sponsorship trends from their most recent conference. At around 17:15, Lee Bailey, former senior sponsorship manager at Diageo, kicks off the Q&A by providing a few examples of why sending a proposal with enough lead time is so critically important. "If you can't ac...

MSG's New 'Official Wireless Charging Partner' Is Backed By Jay-Z

What a day for Duracell Powermat - the joint venture formed in September between Procter & Gamble’s Duracell brand and Powermat Technologies. First, Madison Square Garden and Duracell Powermat announced a new sponsorship making Duracell Powermat the official wireless charging partner of Madison Square Garden, the New York Knicks, New York Rangers and New York Liberty. The partnership will place...

3 Sponsorship Predictions For 2012

Following the mulled wine and too many Quality Street sweets over the Christmas period, I thought it would be important to kick start the year with some predictions on the sponsorship industry for 2012. With so many new things happening this year, it may prove to be a unsettled year for many organisations and difficult for anyone to predict much; however, here are my top 3 predictions: 1. ...

Sierra Club Spends $35K To Sponsor College Basketball For Clean Energy

Sierra Club, the nation’s largest grassroots environmental organization, may be an unlikely sponsor for college basketball, but today the organization announced it will be sponsoring major conference games at Indiana University on January 12 and the University of Kentucky January 17. The Sierra Club Clean Energy Match-Ups are meant to connect sports to the idea that dirty and dangerous on campu...

The Sporting Goods Space Is About To Get A Big, New Player

One reason we have a jobs section on SponsorPitch, aside from connecting you with the best career opportunities in the sponsorship industry of course, is that job postings are one of the single best ways to gain insightful tips about who's marketing what, hiring who and spending where BEFORE it lands on the business page of your local newspaper. As a seller, that gives you an actionable advanta...

Thomas Pink To Outfit Touring Rugby Team

Thomas Pink has been appointed the official outfitter for the British & Irish Lions Rugby Tour, a tradition that dates back over 100 years. The 2013 tour will travel to Hong Kong and Australia next year and Thomas Pink will outfit the players for all off the pitch engagements. As part of the deal, Thomas Pink will provide the players coming from England, Scotland, Ireland and Wales with the...

Study: Slow Recovery To Keep N.A. Sponsorship In Check In 2012

IEG blamed "the lingering effects of scattered economic crises throughout the world and a yet-to-stabilize recovery" for the industry missing IEG's sponsorship predictions in 2011. The report released earlier today reveals that sponsorship spending by North American companies increased just 5.5 percent in 2011, below their projected rise of 5.9 percent. Looking ahead, the Chicago-based spon...

Xbox Kinect To Title Sponsor Ravens' Playoff Game This Weekend

Microsoft Corp.’s Xbox Kinect has signed on as the marquee sponsor of Sunday’s Baltimore Ravens’ divisional home playoff game against the Houston Texans in a deal valued at more than $250,000. Read More The Baltimore Business Journal >> #dealstag

McDonald's Renews Olympics Sponsorship Through 2020

McDonald's has extended its official TOP sponsorship of the Olympic Games, which began in 1976. The announcement was made at the Winter Youth Olympic Games in Innsbruck, Austria earlier today. "We are delighted that McDonald’s, our long-time and valued Olympic Partner for more than 35 years, is continuing its ongoing commitment not only to help fund the Olympic Games but also to support the...

This $3 Billion Brand Is Passing Sponsorship Decision Making Down To Its 2 Million+ Distributors

According to an investor relations presentation at the 14th Annual ICR XChange Conference this week, this $2.7 billion dollar multi-level marketer, which spends millions of dollars on sponsorship annually, is increasingly passing some of the decision making power down to its more than two million distributors across the world. Here's what an executive had to say about how the company is impleme...