Check Out How Heineken Uses QR Codes To Connect Music Fans

QR codes offer marketers all kinds of wacky possibilities (for evidence of that, see here and here). Our latest thought-starter comes from Poland. Check out this video case study detailing how Heineken used QR codes to activate its Heineken Open'er Festival sponsorship. Hat tip to the Digital Buzz Blog for bringing this to our attention. #activationstag

Adobe Promotes Filmmaking Products With Sundance Partnership

Adobe Systems will be an official sponsor of the 2012 Sundance Film Festival which runs from January 19-29, 2012 in Park City, Utah. As part of its sponsorship, Adobe will host two Sundance panels, offering festival attendees the chance to engage with filmmakers and industry leaders. In addition, Adobe is a sponsor for the NEXT category of the film festival, which highlights films showcased for...

MLB Club Shares Best Practices With MVP Awards (Most Valuable Partner)

Say goodbye to sponsor summits, the Arizona Diamondbacks may have found a better way to share best practices and motivate marketing partners. The team says it will hold its first annual Most Valuable Partner Awards to award and recognize team sponsors for achievements throughout the season. The inaugural event will come complete with a red carpet arrival and feature current D-backs players Ian ...

World's Largest Passenger Airship Back On The Market As Farmers Deal Nears End

As of April 2012 the world's largest airship will need a new partner. After two years flying as the Farmers Airship, Airship Ventures and its current partner, Farmers Insurance, announced today that the contract will be coming to an end this Spring. "The most successful airship sponsors are those who think big and we certainly accomplished big things with Farmers," said Airship Ventures Di...

Quaker Oats Kicks Off Fire Jersey Deal With YouTube Video

After several days of speculation that Quaker Oats would soon sign a multimillion dollar jersey sponsorship with MLS' Chicago Fire, today the team and PepsiCo-owned, Quaker Oats, confirmed the deal and then put up this video to promote the new partnership. While other social media channels like Twitter and Facebook are almost always used to announce new sponsorships, relatively few sponsorships...

Houston Police Department Horses May Soon Have Sponsors

The horses in the Houston Police Department's Mounted Patrol unit could be partnering up to fight crime thanks to a new sponsorship program being launched by the HPD. The program will let companies name their own mounted patrol horse for $5,000 a year with the company name being displayed on the horse's on-duty saddle and stall, among other benefits. According to the Houston Chronicle, McDonald...

Insurance Co. Gifts Marathon Title To Children's Hospital

Columbus, Ohio-based Nationwide Insurance has elected to give up its title sponsorship of the Nationwide Insurance Columbus Marathon by making Nationwide Children’s Hospital the title beneficiary of the annual running and walking event. For the next three years, the event will be called the Nationwide Children’s Hospital Columbus Marathon & ½ Marathon. Nationwide will pay for the title sponsors...

Comcast Activates Partnerships With Sports Social Media Job Contest

Comcast’s latest cross-platform package of services, Xfinity, is launching a new contest to hire the new voice of Xfinity in the sports social media space and go behind-the-scenes at some of the biggest nationwide sporting events in 2012, sharing exclusive insights and updates with fans. Comcast's breadth of team and network partnerships will certainly open some doors for the lucky winner. ...

FIFA: Beer Will Be Sold In Brazil

Despite the fact that alcohol was banned at Brazilian football matches in 2003 in an attempt to curb violence, FIFA officials are pushing for an exemption during the 2016 World Cup. FIFA, and its recently renewed beer sponsor, Anheuser-Busch InBev, have a huge stake in being able to sell beer at the World Cup. "Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Ex...

Sundance Rebounds From Recession With New Partners

The Sundance Film Festival, which launches today, has rebounded from the recession to add eight new official sponsors for 2012, according to today's New York Times. Adobe, General Electric, Sprint, Yahoo, Bertolli, Grey Goose, Time Warner and Hilton are all new partners this year. Most sponsors are in the "six figure range," Keri Putnam, executive director of the Sundance Institute says. Re...