Aston Martin Signs First Pro Soccer Sponsorship in Company History

German football club, TSV 1860 München, has signed British luxury sports car manufacturer Aston Martin as its new main sponsor. For the nearly 100 year old brand, the deal marks the first foray into sponsoring professional soccer. Though terms were not released, the team was already sporting the Aston Martin logo at their match against FSV Frankfurt this past weekend. “Today, Aston Martin e...

Burberry Activates London Fashion Week With First-Ever 'TweetWalk'

Want a sneak peak at Burberry's show at London Fashion Week? The british fashion house has teamed up with Twitter to launch what they're calling a Tweetwalk, which will share images of each of the models, before they head down the runway, with the 500,000+ followers at the brand's twitter account - @burberry. “We are thrilled to create the first ever “Tweetwalk show” in partnership with Twit...

Intro To Event Sponsorship Webinar: Registration Open!

Today, we're excited to announce that SponsorPitch has teamed up with the guys over at TicketLeap.com to give you a quick primer on event sponsorships. After going over the basics of sponsorship, this webinar will take a look at the intersection between ticketing and sponsorship and discuss how structuring smarter partnerships can influence other aspects of your event, such as ticket sales. ...

Bravo Signs Largest Marketing Partnership In 30 Year History

Bravo is set to launch its largest integrated marketing partnership in its 30 year history. The NBCUniversal-owned network, which brings you hits like Millionaire Matchmaker and Real Housewives, is partnering with Conagra's Healthy Choice brands to launch a new partnership around the hit show, Top Chef, which will be largest integrated marketing partnership in both companies' respective histori...

Live Nation, Universal Music Announce JV To Strengthen Artist Marketing Opps

Live Nation Entertainment and Universal Music Group just announced the formation of a broad-based strategic alliance. The pact will bring together two powerful forces in the music industry- one in live entertainment and the other in distribution. The joint venture will be aimed at strengthening artist brands through worldwide sponsorships, strategic marketing campaigns and brand extension oppo...

David Guetta DJ Documentary Is Coca-Cola's Latest Content Play

When he said he wanted to be a DJ, a high school teacher once asked David Guetta "do you think you can make a living out of this?" Guetta's new documentary entitled “Nothing But the Beat," which is a collaboration between the DJ and Coca-Cola's fast growing energy brand, Burn, answers that question with an exclamation point. The relationship between Coca-Cola and Guetta, which began earlier thi...

Big Ten Championship Game Gets Official Fan to Fan Ticket Marketplace

StubHub is now the Official Fan to Fan Ticket Marketplace for the conference's inaugural Big Ten Football Championship Game in December, extending a relationship that already includes Big Ten basketball tournament games. "StubHub is excited to expand its relationship with the Big Ten to include its first ever football championship game," said Greg Ivry, manager of sports business developm...

Sponsorship Promises In-Stadium Instant Deals By iPhone

What's not to love about a sponsor who can also move tickets, merchandise and apparel? Depending on your perspective, daily deals may seem like a raw deal, but it also represents a largely untapped opportunity for properties. Today, D.C.-based LivingSocial was named the official social commerce partner of D.C. United, and as part of the deal will begin offering team-specific daily deals and in-...

Vitamin Water Brings Back Flavour Creator For London Olympics Activation

Glaceau vitaminwater will be challenging the public to co-create a new London 2012 inspired Glaceu vitaminwater flavor with Flavour Creator, a groundbreaking crowd-sourcing initiative run via Facebook. English recording artist Jessie J will be helping to drive consumer participation and launch the new flavor ahead of the Olympic Games. The new limited edition flavor will join the Glacea...

D.C., Latest City To Look At Bike-Share Sponsorship

After writing last week about how New York City's bikeshare program is looking for four corporate partners, it seems DC may be in line as well. Yesterday was the program's one year anniversary, and after serving up more than 1 million rentals in the first year, the program's project manager says Capital Bikeshare may be ready to monetize all those rides with sponsorship. Huffington Post wri...