The Top Sponsorship Stories of 2014

It is hard to believe that we've come to the end of another year. Here's a few of our picks for the top sponsorship stories of 2014. Let us know what you think in comments! Nascar Name Changes: Sprint (and before that Nextel) have been fixtures on motorsports top circuit for more than 10 years, but in 2016 the spot will be open as the telecom recently announced plans to drop the monster spo...

New Sponsor Filters on SponsorPitch

We've added several dynamic new ways to filter and find targeted partners from the pool of nearly 6,000 active sponsors featured on SponsorPitch. Sponsor filters now include auto-suggest, so while you can scroll through hundreds of available options if you like, you need only type in a few letters if you already have an idea of the sponsor category, type of sponsorship, key market city or headq...

Happy Holidays From SponsorPitch!

I wanted to take a moment and thank each and every one of our now 55,000 members for being a part of what we're building here at SponsorPitch. In 2014, we grew by 70% thanks in no small part to your efforts in helping spread the word to friends, colleagues and partners. While 2014 is not quite over yet (in fact, you will see some new updates in the next few days), it is always a great time of y...

Facebook Teams Up With NFL For 'Sponsorship Test'

Don't be surprised if you get a lot more football in your Facebook newsfeed this holiday season. That's because the world's largest social network has signed a pact with the National Football League that will see sponsored game highlights promoted within the Facebook newsfeed. Facebook and the NFL will share ad/sponsorship revenue from content, which in addition to video clips may include NFL n...

Live Nation Adds To Festival Portfolio With C3 Purchase

The third largest concert promoter in the U.S. has completed a deal to sell a majority stake to the world's largest concert promoter, Live Nation. Based out of Austin, C3 presents produces of the most recognized festivals including Lollapalooza and Austin City Limits Music Festival, as well as promoting over 1,700 concerts and events annually. "Adding C3, the leading festival portfolio in...

Sprint To Exit NASCAR

After nearly a decade of being known as the NASCAR Sprint Cup Series, NASCAR's top racing series will soon get a new title. Sprint announced today that it will not renew its NASCAR title sponsorship at the end of 2016, citing the need to focus on business priorities. Sprint inherited the deal, which began in 2004, when the Overland Park, Kansas-based telecom acquired Nextel in 2005. Read Sp...

Coca-Cola Cuts American Idol Sponsorship

After 13 seasons of being one of American Idol's lead sponsors, Coca-Cola is dropping its sponsorship instead choosing to "venture into new spaces and pursue other opportunities to connect with teens and leverage music as a passion point." That's according to a Variety report, which notes that Coca-Cola, which has been a sponsor since AI's first season, had cut its spend with the hit reality sh...

Amazon Places Bet on E-Sports Sponsorship

Following up on its recent $1 billion acquisition of streaming gaming platform, Twitch, Amazon this week announced that it will acquire GoodGame, which describes itself as "the world’s first full-service agency dedicated to the e-sports and live video game broadcasting communities." GoodGame will help monetize the 60 million active viewers that watch live streamed e-sports games on Twitch every...

Rio Tops $1 Billion in Sponsorship Revenue

The Rio 2016 organizing committee announced on Wednesday that with two years to go over $1 billion in domestic sponsorships have been sold, 85% of the total that is forecasted for the games. In comparison, London is said to have raised about $1.1 billion from domestic sponsors for the 2012 games. Rio's Chief Commercial Officer, Renato Ciuchini, says the World Cup helped accelerate sales efforts...

The SponsorPitch Daily Update

Our daily email will be back tomorrow at noon est. We're working very hard right now on a number of items that will make SponsorPitch a more useful and beautiful experience for all 50,000 of you. The daily email, which many of you have been asking us to bring back, is one part of that and will be back in your inboxes tomorrow. If you haven't yet signed up to receive the daily, be sure to go ...