Low Cost Airline To Put Ads On Airplanes

Would you fly a sponsored airplane? Popular low-cost European airline, Ryanair, has a new plan for making money. The progressive airline has announced that it will start carrying ads on the outside of its 300+ fleet of Boeing 737's. Companies can have their brand featured on four different locations on the Ryanair aircraft, including on the inner and outer winglets, front fuselage and rear ...

Corporate Sponsors - Cars = Art

Race cars wouldn't be possible without corporate sponsors, but would sponsorship be possible without the cars? Thanks to artist, Yoni Alter, you don't have to visualize what that would look like. Order prints for popular F1 cars here. H/T: Jalopnik

IMG Beefs Up On Brand Protection Services

IMG has announced the acquisition of JPatton, the Atlanta-based provider of brand protection and brand management solutions specializing in patented holographic security technologies and digital asset management. JPatton says its patented process has produced over 1.8 billion holographic hang tags and labels worldwide, protecting more than $10 billion in intellectual property. The firm will ...

Breaking into the Sponsorship Industry

I had a drink with two interns this week – one who had just secured an internship with Slingshot and the other, someone who desperately wanted to intern at Slingshot and even offered to work on the weekends to beat out the other competition. Both evenings were relatively the same – a history on their experience outside of university, their difficulties in trying to gain credibility within the ...

The Top 20% of Sponsorship Development Execs Do This...

After thirteen years of experience working with a number of organizations and several top sponsorship sales executives, I’ve narrowed it down to a pretty simple matrix that articulates what the top 20% do differently. The best sponsorship development executives focus on creating relevant stories that resonate with brands. Sure, it’s easy to sell the obvious…warm, cozy, low-risk assets th...

Report: Man U Almost Skipped A Match Because of Coca-Cola Signage

In what may be a sponsorship marketer's worst nightmare, the world's most famous football team almost skipped a date with 80,000 australian fans over a sponsorship dispute. The dispute came before a recent game in Sydney with the Australia's A-League All Stars. ANZ Stadium officials say that Manchester United, which recently signed a sponsorship deal with Pepsi, refused to take the field until ...

The Onion Pokes Fun At Corporate Partnerships

Sponsorship is an easy and frequent target for popular satire rag, the Onion. This week, the crew dropped in on some of Lollapalooza's sponsorship activations. Warning: Possibly NSFW

So Live Nation, How's Your Summer Looking?

Pretty good apparently. The 300 person strong sponsorship team at Live Nation just crushed another quarter driven by digital deals with Kraft, Toyota and Pennzoil and major new festival sponsorships with Rdio and Yahoo!.

The Challenge And Opportunity Of EDM Sponsorship

Here's an interesting nugget from last night's Live Nation quarterly conference call, which nicely illustrates both the challenge and promise corporate marketers see in EDM (that's Electronic Dance Music, not Event-Driven Marketing). Live Nation CEO Michael Rapino told analysts... "EDM has not been broken by mainstream Madison Avenue yet. My sponsorship team would tell me when they're o...

Do Sponsors Really Grow on Trees?

Last year I decided to plant a “sponsor tree”. It’s a great tree – one that I picked up at a local nursery. If you have kids or can remember the classic: The Giving Tree (by Shel Silverstein), this a tree that keeps on giving. You wouldn’t believe it until you saw it, but it grows new sponsors every year (like magic). Sometimes the sponsors I pick get bruised, stolen or eaten by birds, but w...