Oil Co. Uses Game Sponsorship To Beat Hiring Crisis

With the oil industry suffering from an employee recruitment crisis, Danish shipping and oil company Maersk has come up with a curious hiring idea. It's developing and distributing a computer game called 'Quest for Oil' as part of the company’s larger plan to engage and educate the public about oil and gas exploration, and to inspire younger players to consider employment in the industry down t...

NBA Approves On-Court Ads

Under a new plan approved today, the NBA will allow teams to sell on-court advertising decals in front of team benches as well as on top of the backboards. Next season will be a test run for the new inventory, which some experts believe could net teams up to an additional $2 million annually in corporate sponsorship revenue.

It Looks Like Learfield's Now On The Block, Too

Learfield, the Texas-based company that sells marketing and media assets for more than 50 universities may be up for sale. According to the New York Post, escalating rights fees have priced the privately-held company out of the market leaving it to pursue a sale of the company. As recently as late 2011, Learfield secured growth capital by selling a majority stake to Shamrock Capital Advisors...

Buzz Aldrin Rips Tang, Wishes Red Bull Was Around

It seems Buzz Aldrin is more than a little envious of Felix Baumgartner's Red Bull deal. When the Apollo 11 pilot presented Baumgartner with an award at Spike TV's Guy's Choice Awards last night, TMZ reports that he took the opportunity to rip the orange flavored drink made famous by his 60's space flights, griping that "no corporate sponsor ever paid HIM to go to space -- not even Tang -- and ...

Check Out Nike's New LeBron Spot

Of course Nike had an answering machine set-up for LeBron. Here's the spot that ran seconds after the Miami Heat won their second

Wimbledon Timekeeper Lets You Track Court Activity Through Facebook

Great sponsors are constantly finding new ways to reinvent their sponsorship for the fans, while of course staying true to the core brand tenets that made the partnership sensible in the first place. Check out the "Wimbledon Experience," Rolex' latest spin on the brand's 35-year sponsorship with Wimbledon, which starts today.

School Sponsor Makes Special Delivery

Among the things that Brown can apparently do for you is deliver a brand new basketball court. Check out the flamed UPS truck and police escort that dropped off a brand new basketball court for the Central Florida Knights yesterday. UPS is a UCF marketing partner so it made sense for them to get first dibs on the "Operation Blacktop" job.

Can Microtising Lead To Macro Sponsor Revenue?

Some think that sports organizations and athletes could not possibly find any new ways to activate a corporate partnership. From arena signage to signature wines, it often seems as if sports organizations and professionals have already exhausted every possible type of sports sponsorship. Yet sports organizations may have only scratched the surface when it comes to sponsorship opportunit...

Here's Who Would Sponsor Your State..

Not really sure what this says about America, but check out this awesome map by Steve Lovelace illustrating which states are most closely aligned with which corporate sponsors. Discuss... H/T: Huffington Post

Here's What Andy Murray Can Expect To Rake In From Historic Wimbledon Win

Andy Murray ended 77 years of British frustration on Sunday by becoming the first British man to win at the All England Lawn and Tennis Club since 1936. With the fame of winning Wimbledon for the first time, comes unprecedented marketing opportunities and of course, a plethora of pundits talking about such marketing opportunities. So who will be next in Murray's stable of sponsors, which includ...