Sponsorship Proposals by SMS?

Yes, attention spans may be getting shorter with text, twitter and vine, but maybe some things just weren't meant for SMS. Like for instance, sponsorship proposals...

More Than Cold Hard Cash: How To Get More From Your Sponsors

This blog actually comes from a question I received on Twitter last week – always a great source of inspiration for posts. Although I’ve alluded to the answers throughout our blog, I have never written a blog about what the property rights owner should be getting out of their sponsorship. The reason being, the most obvious answer is money. However, a sponsor’s investment should not end there...

Time Warner Cable Sponsors U.S. Open That It May Not Show Subscribers

Among a trio of new sponsors at this year's U.S. Open, some may be surprised to see Time Warner Cable. That's the same Time Warner Cable that, as it stands now, will blackout the broadcast of the tournament to its subscribers due to an ongoing dispute with U.S. Open media partner, CBS. This past weekend, for instance, enraged TWC golf fans in New York City, Los Angeles and other major markets m...

Top Ten Things That Frustrate Me As A Sponsorship Seller

Working in the sponsorship marketing industry for over a decade, you develop great relationships with amazing people – a lot of them who become close friends on the brand, property and agency side - friends who aren’t afraid to hold back their frustrations when it comes to the process of buying and selling sponsorship. Based on a number of those candid lunches and coffees, I decided to put t...

SponsorPitch Featured On Forbes.com

Interested in where SponsorPitch is headed? Take a few minutes to read the inside scoop on Brand Manager Elite over at Forbes.com... Can Big Data Solve A Sponsorship Problem?

Twitter, Viacom Team Up To Sell Sponsored Content

Viacom and Twitter have joined forces to embed sponsored video content relating to more than 30 different Viacom events and shows within the popular social network. The program, called Twitter Amplify, will let brands like Pepsi and Degree for Women activate their official sponsorships of the VMA's with social video in and around the event on Twitter. "The availability of Twitter Amplify in...

Study: Bike Share Is Creating More Positive Conversations For Citi

330 docking stations and 6,000 bikes later, Citi Bike has definitely had an impact on the city of New York in its short time here (almost 3 months now), but what kind of impact has the program had for the bank itself? Despite some early PR problems, the bank's marketing executives say the sponsorship has been a resounding success. “So far, everything is pointing in an extremely positive dire...

Social Media Tops Snail Mail When It Comes To Sponsorship Outreach

We've closed our first bi-monthly member poll and the results, while not alarming, do show some interesting stats. For one, social media (i.e. Facebook, Twitter, Linkedin, etc.) is now more often used than old fashioned mail for sending out sponsorship proposals. As expected though, email still dominates in terms of initial sponsorship outreach. Next up, we're wondering how far in advance you s...

Top Ten Things That Frustrate Me As A Sponsorship Buyer

Following up on my last post – The Top 10 Things that Frustrate me as a Sponsorship Seller, I wanted to share the candid feedback from the other side of the table. Spending most of my career on the property side of the business, although my first job was a sponsorship consultant at RBC Royal Bank (fancy word for Intern), this was of particular interest and couldn’t wait to get the feedback from...

New Streaming Music Service Already Has Millions In Sponsorship $ Committed

iTunes Radio hasn't event launched, but it's already lined up millions of dollars in sponsorship for its "Pandora Killer." Apple's new streaming music service, set to launch in September, will feature a blue chip line-up of launch partners including McDonald's, Nissan, Pepsi and Procter & Gamble. Only deep-pocketed partners need apply. The minimum buy-in? Advertising Age pegs that at a pricey $...