High School Broadcasts For Your Hometown

The land grab to broadcast high school and local youth sports online is heating up. We previously profiled YourSports.com and Wazoo Sports. Now it's iHigh's turn. Rather than crowdfunding events as YourSports plans to do, iHigh provides each school with a free website that allows users to follow sports statistics, activity schedule searches, and support a particular school via online comme...

U.S. Bank Renews With FLW Outdoors

While many of FLW Outdoors the big catches have scaled back sponsorship, FLW continues to navigate the troubled waters of a weakened economy, today announcing that US Bank has extended their sponsorship with FLW Outdoors. 2010 will mark U.S. Bank's 7th consecutive year as a sponsor and the official bank of FLW Outdoors. Terms of the agreement were not disclosed. "We are proud that US Ban...

Links 11/18/09

Best Western Burns Rubber With NASCARU.S. Bank Renews FLW Outdoors SponsorshipHigh School Broadcasts For Your Hometown WIN High Performance Sport Detergent Launches World Cup CampaignTD Extends Jazz Sponsorships 'til 2014Title ElectroEnergy Secures UFL Championship TitleMacleans to replace DFS as Dancing on Ice sponsorMasafi to sponsor Dubai World ChampionshipBBC: What's In A Name?AHEA...

Video: For Aflac, Doing Good is Good Biz

Check out this video on how AFLAC (and their PR agency, Edelman) combined the insurance firm's NASCAR sponsorship with Carl Edwards, a cause affiliation and an understanding of social and mobile media to raise $2.16 Million for pediatric cancer research. What do you think of the campaign? How can you cross-pollinate your existing partnership affiliations to make 1+1=4 or 5 or $2.16 Million.. ...

Darts Promoter Dies at 58

Glenn Remick, the Darts promoter who helped put the sport on the map in America, died on November 2nd in St. Louis. From playing in various pubs as a teenager to opening a darts supply store to his founding of the American Darts Association, Remick used his enthusiasm for the sport to promote its awareness to a wider cast of players, fans and sponsors. "Glenn Remick, a beer-loving former con...

Broadcaster Turns Blind Eye, Saves Davidoff Sponsorship!

The Independent Complaints Authority for Radio and Television (ICA) has rejected a complaint against the Davidoff Swiss Indoors tennis tournament by an anti-smoking group claiming that the tournament had violated a ban on tobacco ads airing on Swiss radio and television, which was first implemented in 1964. Swissinfo.ch reports "the ICA rejected both complaints, judging that reporters only e...

Sony Sponsors Mobile Fashion & Film

While sponsored Wi-Fi and branded apps have swept the U.S. this year, marketers may be wise to look to Asia for emerging trends in mobile content sponsorship. Sony and 3rd Space recently teamed up to provide bite size fashion and film content to Reliance Communications' 5 million GSM WAP users in India. The new sponsor-funded video marketing campaign for Sony BraviaTV resulted in 301,000 do...

AirTran To Sell Seat Back Ads

Marketers looking for a captive audience will have the ultimate opportunity with AirTran. AirTran, who has been on a recent sponsorship tear, partnering with many of the Southeast's professional sports teams, will be the first U.S. airline to install this FAA-approved advertising device. AirTran Airways, today announced plans to outfit all of its 138 Boeing jets with seat back advertisin...

Links 11/19/09

Kenseth prepared for last race with DeWaltManly lose their $300,000 sleeve sponsorship deal with Mack TrucksWegmans landing sponsorship of the 2010 LPGA Championship -- "brand extension at its finest?" Sony Partners with 3rd Space to Sponsor Mobile Fashion & Film in IndiaBroadcaster Turns Blind Eye, Saves Davidoff Sponsorship!The Band is Not the Brand'Ain't Singin' for Coke

Oxford-Cambridge Boat Race Gets First Title Sponsor

After five years as presenting sponsor of the annual Oxford and Cambridge University Boat Race, Xchanging plc - the global business processing company - has become the first title sponsor in the race's 180 year history. Xchanging branding will be featured prominently in a new event logo displayed on the Tideway course and at the start and finish. “We are pleased and honoured to assume ti...