TB Lightning Get Paid

From NHL.com: The Tampa Bay Lightning and FrankCrum recently signed a multi-year sponsorship contract, the club announced today. The partnership makes FrankCrum the official and exclusive payroll and human resource service provider of the Tampa Bay Lightning and the St. Pete Times Forum. In addition, FrankCrum will provide other administrative and employee solutions to the Lightning includ...

Ohno Takes Flight with Alaska Air

Alaska Airlines and Apolo Ohno today unveiled a specially themed Boeing 737-800 adorned with an autographed image of the Olympic-champion speed skater and "Dancing With The Stars" winner. We've seen a lot of team and organization-inspired airline designs (keyword search: planes), but I'm not sure I've ever seen one so prominently featuring an individual personality. The design features the ...

Think Your RFP's Are Painful?

The price elasticity of advertising may be at an all time high when paper clips are being RFP'd. In August, Lowe's announced it would end its landmark $35M naming rights deal with Charlotte Motor Speedway, which began in 1999. On yesterday's Lowe's conference call we learned that CMS is accompanied by such things as coffee, paper and register tape when it comes to scrutinizing company expenses...

Links 11/17/09

Ruiz Foods joins forces with NASCAROhno Takes Flight with Alaska AirFarmers Insurance Group Scores With Southwestern Athletic Conference (SWAC) Basketball Pepsi plots to spoil Coke's World Cup tieTampa Bay Lightning Sign Deal With Frank CrumShould NASCAR Sponsors Be Focusing More on the Summer & Fall Season?Local Media, Layoffs and SponsorshipDoes the PGA Model Need A Makeover?Using mu...

London 2012 Signs BMW As Official Auto

With an announcement slated for later today, BMW will be unveiled as London 2012's latest tier one sponsor, in a deal thought to be worth between £30-£50 million. The deal, likely the last tier one partnership to be signed, moves London 2012 closer to the upwardly revised £700 million sponsorship forecast for the Games. "Operationally, an automotive deal is vital for any organising commi...

Good and Bad News for UFC Sponsorship

Outside of their fight purses, one of the main ways fighters put food on their table is through sponsors. The way those sponsors justify shelling out cash to the fighters? Walkout shirts and fight shorts. This week, we've heard both good and bad news for UFC fighters in the world of sponsorship. Continue reading >> http://www.flickr.com/photos/kalooz/ / CC BY 2.0

Infringement of In-stadium Rights or Not?

This is a follow-up to a previous story from a couple weeks back. We now can see what World Sports Group was so up in arms about last week. Check out the Bajaj Allianz video of the in-stadium vignette featuring the boy and his father, holding a "I have planned for my child's future" sign. Bajaj Allianz was not a sponsor of the event, but did cut a deal with the broadcaster, Neo Sports. Wor...

Title ElectroEnergy Secures UFL Championship Title

Title ElectroEnergy Drink has been announced as one of the League's "Premiere" Season Foundation Partners and the Official Isotonic Beverage of the UFL. Title will also be the presenting sponsor of the UFL's Championship Game which is being held on November 27th at Sam Boyd Stadium in Las Vegas. As a Foundation Partner of the UFL, Electric Beverage Company's Title ElectroEnergy Drink logo wi...

Social Media & Sponsorship Save AAR "A Shit Ton of Money"

With the heightened emphasis around touring and sponsorship, music talent and their managers must embrace technology whether whether they want to or not. Not only do fans want access to talent, but sponsors, an increasingly important revenue stream for many bands, demand it. Becky Carman of the OkGazzette profiles how one prominent band a bit reluctantly embraced social media and then turn...

TD Extends Jazz Sponsorships 'til 2014

Big news for jazz aficianados north of the border. Today, TD Bank Financial Group has agreed to extend its sponsorship of eight major Canadian jazz festival until 2014. This is a big step, which comes following an announcement last summer that TD would assume presenting sponsorship of Montreal International Jazz Fest from financially troubled General Motors. TD Canada Trust is currently...