How To Get Sponsor Referrals

Nothing "sells" your sponsorships better than a happy sponsor. And of course nothing makes a sponsor happier than having their expectations met. So first order of business here is to make sure that you're taking great care of your existing sponsors. (Let me ask you – do you even know what their "expectations" are? Hmmm… good question, eh? Well ... there's not time like this moment to have a si...

7 Social Media Tips for Sponsorship Sales

Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions. 99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their sponsorship case to potential corporate buyers? You bet… and they’re const...

Demolition Sponsorship for Texas Stadium?

One stadium that didn't get naming rights dollars on its way up, may get them on its way down. The Dallas Morning News reports that the Irving Convention and Visitor Bureau has gained city approval to negotiate sponsorship of Texas Stadium's demolition next Spring. From The Dallas Morning News: "A major food company wants to sponsor the event and turn the right to push the detonator into a ...

Client Service in 17 Seconds

Thinking about getting into a team's client service division? Watch this: via Lyndon Morant

iShares Cross-Promotes Property Relationships

In celebration of iShares 529 Plan’s new sponsorship of the Museum of Discovery, Blackrock-owned ETF company has invited its longtime partner Cirque du Soleil to perform at the iShares debut with the Museum. In keeping with their mission of igniting a passion for science, Museum experts will educate attendees on the science behind circus acts. “iShares is proud to be a sponsor of the Museum o...

Links 12/07/09

Iditarod loses $1M in FundingiShares Cross-Promotes Cirque du Soleil and Discovery MuseumJelly Belly extends cycling team sponsorship two years Broadcasters Tap Apps for New RevenueMercedes to sponsor AEG arena in China; likely to announce 10-yr deal for $280-million Shanghai venueNestle Swaps Virgin Marathon SponsorshipDemolition Sponsorship On Tap for Texas Stadium?8 Event Strategy Succe...

Live Nation and Waste Management Launch Recycling Rocks

Live Nation, the world's largest live music company, and Waste Management, Inc. the largest waste services provider and recycler in North America, announced today a multi-year sponsorship agreement to make music "greener." Under the agreement, Waste Management becomes the official waste services and recycling sponsor of 66 Live Nation venues across the country. Waste Management will be provi...

Milk Markets With Gannett's HighSchoolSports.net

Hyper-local sports content is getting a lot of attention for start-ups ranging from statistics (maxpreps.com to social networks (takkle.com) to streaming events (yoursports.com). So it stands to reason that old media would seek to leverage existing infrastructure and put significant resources behind their own hyper-local sports site as Gannett has done with HighSchoolSports.net, where more tha...

New MLS Team Tests Market For Jersey Sponsorship

While other professional sports leagues debate the merits of jersey sponsorship, MLS, like its across the pond counterparts, is fully committed to the practice. One team still in the market for a jersey sponsor is the newly launched Philadelphia Union, the Philadelphia Inquirer writes. The Union won't begin play until April 2010, but the search is on for a shirt sponsor. The MLS minimum for a...

Video: Social Media's Affect on Sponsorship

How are properties and brands planning, activating and measuring social media for their sponsorship campaigns? Amy Martin at Digital Royalty, Ben Sturner of Leverage Agency and Bob Gearing of the Staten Island Yankees take on that topic in this panel at yesterday's Sports Networker Summit in New York. Watch live streaming video from sportsnetworker at livestream.com