Lowe's Locks Down Hendricks Through '13

On the verge of a fourth consecutive NASCAR Championship, Jimmie Johnson has extended his contract with Hendricks Motorsports through 2015 and Lowe's has secured an extension as primary sponsor of Johnson's No. 48 Chevrolet through the 2013 season. "Jimmie Johnson and Hendrick Motorsports are a key part of our marketing efforts and outreach," said Lowe's chairman Robert Niblock. "We believe ...

Activation Tactic of the Week

Are you looking to create new, memorable experiences for fans? Are you looking to implement a new promotion that has yet to be executed in the United States? Betfair, an official sponsor of Manchester United, recently announced a tremendous promotional offer that encourages the club's fans across the world to show their support. Betfair is offering a "Get Behind United" promotion that will g...

UniCredit: Sponsor Global, Market Local

A lot of buzzwords in the video below, but the presentation from an executive at UEFA sponsor, UniCredit, exhibits the challenge that sponsors of global properties routinely face - and fail at - online. How to use a single sponsorship microsite to exhibit a global association, while still finding ways to interact with visitors on a deeply local level. Here's how UniCredit addressed the cha...

Panasonic Plans First "HD Winter Games"

Panasonic plans to make the 2010 Vancouver Winter Games the first "HD Olympic Winter Games" with all the Olympic videos to be delivered completely in HD. Panasonic is providing a full lineup of High-Definition (HD) equipment to support the broadcast of the Olympic Games; delivering the largest supply of AV equipment for any Winter Games in the company's history. Through cooperation with the ...

Links 11/20/09

Indy Tennis event wooing new sponsorPanasonic Plans First "HD Winter Games"Bayern Munich/Deutsche Telekom #sponsorship deal is largest football sponsorship ever Charities, sports, ad agencies feel car-dealership declineUniCredit: Sponsor Global, Market LocalLondon Olympic let down for electric carsLowe's Locks Down Hendricks Through 2013Oxford-Cambridge Boat Race Gets First Title Spons...

Virgin Mobile Extends "Free I.P." to L.G. Fans

Virgin Mobile will title sponsor the upcoming Lady Gaga North American concert tour, and offer free tickets to fans who volunteer their time to homeless youth. The tour, "Virgin Mobile Presents The Monster Ball Starring Lady Gaga," features special guest Kid Cudi. Lady Gaga is the only artist since the inception of monitored radio airplay to claim four #1 hits from a debut album. The pop-electr...

WPS Considers League Naming-Rights

Women's Professional Soccer to date has signed 5 non-endemic sponsors (Puma, Hint, MedImmune, Coast Guard and Advocare), but the biggest deal may yet remain as SBJ today reports that Commish Tonya Antonucci is considering selling presenting and title sponsorship across the entire league. Soccer United Marketing (SUM) holds the sponsorship rights for WPS and has reportedly been making progres...

Winnipeg Launches Website for Muni Sponsorships

Want to sponsor a police helicopter in Winnipeg? Here is your chance. A while back we posted about the City of Winnipeg's sponsorship shortfall and it appears that Winnipeg is jumping into action. Winnipeg recently launched the website, sponsorwinnipeg.ca, a dedicated portal to showcasing sponsorship opportunities throughout Canada's eighth largest city. "Winnipeg, like other citi...

Links 11/23/09

Advertisers stump BCCI on sponsorshipChicago Cubs Hire Relay Worldwide Founder, HaywardFuture still in limbo for several Cup drivers looking for rides in 2010 No Title Would Mean A Lost Season For Busch, No 18 TeamMariah Carey, Robbie Williams Shun Record Label Biz ModelCubs Add Billboards in Left FieldHendrick Negotiating With DuPont For No. 24 CarWinnipeg Launches Website for Munic...

Where Were the Sponsors?

Last week in my blog posting I wrote about how I just got back from speaking at the 2009 Glazer-Kennedy InfoSUMMIT in Atlanta. It was a great opportunity and I certainly had a blast. And I was glad to see, while there, that the GKIC folks had sold sponsorships to the InfoSUMMIT – as well they should. It was a great opportunity, a "natural" ... and no doubt a handsome revenue stream for GKIC....