Virgin Mobile Extends "Free I.P." to L.G. Fans

Virgin Mobile will title sponsor the upcoming Lady Gaga North American concert tour, and offer free tickets to fans who volunteer their time to homeless youth. The tour, "Virgin Mobile Presents The Monster Ball Starring Lady Gaga," features special guest Kid Cudi. Lady Gaga is the only artist since the inception of monitored radio airplay to claim four #1 hits from a debut album. The pop-electr...

WPS Considers League Naming-Rights

Women's Professional Soccer to date has signed 5 non-endemic sponsors (Puma, Hint, MedImmune, Coast Guard and Advocare), but the biggest deal may yet remain as SBJ today reports that Commish Tonya Antonucci is considering selling presenting and title sponsorship across the entire league. Soccer United Marketing (SUM) holds the sponsorship rights for WPS and has reportedly been making progress ...

Winnipeg Launches Website for Muni Sponsorships

Want to sponsor a police helicopter in Winnipeg? Here is your chance. A while back we posted about the City of Winnipeg's sponsorship shortfall and it appears that Winnipeg is jumping into action. Winnipeg recently launched the website, sponsorwinnipeg.ca, a dedicated portal to showcasing sponsorship opportunities throughout Canada's eighth largest city. "Winnipeg, like other cities thr...

Links 11/23/09

Advertisers stump BCCI on sponsorshipChicago Cubs Hire Relay Worldwide Founder, HaywardFuture still in limbo for several Cup drivers looking for rides in 2010 No Title Would Mean A Lost Season For Busch, No 18 TeamMariah Carey, Robbie Williams Shun Record Label Biz ModelCubs Add Billboards in Left FieldHendrick Negotiating With DuPont For No. 24 CarWinnipeg Launches Website for Municipal S...

Where Were the Sponsors?

Last week in my blog posting I wrote about how I just got back from speaking at the 2009 Glazer-Kennedy InfoSUMMIT in Atlanta. It was a great opportunity and I certainly had a blast. And I was glad to see, while there, that the GKIC folks had sold sponsorships to the InfoSUMMIT – as well they should. It was a great opportunity, a "natural" ... and no doubt a handsome revenue stream for GKIC. ...

What We're Thankful For

What are we thankful for this year? Among other things, all of our partner service providers. If you're bored over the holidays, click the links below, shoot them a note and find out what they are all about. Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted product and service solutions to your spo...

NAIA Extends Title With Buffalo Funds

Randy Covitz of the Kansas City Star reports that the NAIA has secured an extension to Buffalo Funds' current title sponsorship of the NAIA Men's Basketball National Championship. Covitz writes: The NAIA on Monday announced three-year extensions with Buffalo Funds to continue title sponsorship of the NAIA Division I Men’s Basketball National Championship with the city of Kansas City for the ...

Roddick Re-Ups With Lacoste

The AP reports that tennis player Andy Roddick, who first signed a five year deal with Lacoste in 2005, has renewed his apparel sponsorship with the French clothing-maker for four more years. Roddick, who currently stands #6 in the ATP Men's ranking. was forced to pull out of this week's ATP World Tour Finals with a knee injury. When the first deal was signed, Robert Siegel, Chairman of Lac...

Partnership Marketing with Park City Film Week

There is something so enticing about having your brand in Park City during the film festival week—the influencer crowd; the throngs of reporters; supporting filmmakers and of course the celebrities that visit during the festival. I remember attending my first film festival related party in 1995 as an intern for the Utah Film Commission. The party for a small film called “Plan 10 From Outer Sp...

With No Title Sponsor, Indy ATP Stop To Atlanta in 2010?

The Indianapolis Business Journal reports that rather than face the prospect of a fourth year without a title sponsor, the Indianapolis Tennis Championship (formerly the RCA Tennis Championships) will move to Atlanta in 2010. Once one of the top stops on the Tour's summer hardcourt season, the ITC has struggled recently with its search for a title sponsor. Sources from the U.S. Tennis Associa...