Links 11/12/09

Super Bowl XLV host group working to meet fundraising goalsMohegan Sun bets on arena's concert draws Mastercard Signs Rugby Sponsorship3M Expands Nascar SponsorshipKicker Performance Audio sponsors Surfing America Nets Secure CURE for Auto Insurance CategoryArkansas Razorbacks switch from Adidas to NIKEVirgin group sponsors Sydney Mardis Gras

Got Milk?

As cycling events like the Tour of Missouri struggle to meet sponsorship goals, another cycling event has met its match, in milk. The Wisconsin Milk Marketing Board will return as the presenting sponsor of the Tour of America’s Dairyland pro cycling event in 2010, tentatively scheduled for June 17-27, 2010. “We are thrilled to have Wisconsin Milk Marketing Board back with us for a second ...

Activation Tactic of the Week

Are you looking for new ways to make an impact on race day? Are you looking for ways to use sports to drive home fuel efficiency messaging? As brands look for creative ways to leverage endurance events, many should take a page out of Volkswagen's playbook for the 2009 Chicago Marathon. Volkswagen was looking to promote the 42mpg fuel efficiency of the Jetta TDI Clean Diesel vehicle and decid...

New Nascar Model Opens Opps to Small Biz

You would not be alone if you haven't heard of internet start-up, Juggle.com. But thanks to a new sponsorship, you and many others may be seeing the recently launched online facts and information provider at Phoenix International Raceway on ESPN2 this weekend. In years past, you might chalk the marketing play up to a VC-infused promotional hail mary, but in this instance it's smart, opportunis...

Global Domination, One Sponsor at a Time

Is there an NBA team that is better positioned to tap into the sponsorship coffers of multinationals than the New Jersey Nets? The Nets last season acquired Chinese rising star, Yi Jianlian, will broadcast more than half of their games in China and now have a Russian billionaire as their majority owner. From the looks of things, the international outreach is paying off. Today, the Nets announ...

Property of the Week: CIT Postseason Tournament

Interested in tapping into the unrivaled passion and spirit of post-season college basketball in March? The season just started but, now's the time to start thinking about 2010 opportunities like the CollegeInsider.com Postseason Tournament. What is the CIT... The CollegeInsider.com Postseason Tournament is a single-elimination men’s Division I college basketball tournament. The CIT consis...

Links 11/13/09

TD Bank Renews Philadelphia International Cycling ChampionshipsToshiba signs as sponsor of England football team Deutsche Bank Signs Five-Year Sponsorship Accord With Art HKCredit Suisse Signs Roger Federer to Long Term DealNissan's Cube Gets Supporting role in Crash & Burn Yi Jianlian helping Nets take their marketing to China Univision Becomes a Premier Spanish-Language Content Part...

TD Bank Renews Philadelphia International Cycling Championships

TD Bank has renewed its title sponsorship of one of America's biggest cycling events, according to mybanktracker.com. Without a title sponsor yet confirmed and running a mounting debt load, the Philadelphia International Championships' future was highly uncertain. TD Bank has renewed under a three year contract for the TD Bank Philadelphia International Championships. The event has gone t...

What is Txstation?

We've been hearing a lot about txtstation, which is a mobile marketing company aimed at specializing in the sports and entertainment space. Txtstation has been around for a while, but in recent months, the company has cut deals with several professional teams including the New York Mets, Miami Dolphins, Phoenix Coyotes and Phoenix Suns to name a few. So what is Txtstation? Txtstation aims t...

Credit Suisse Signs Roger Federer Thru '19

Credit Suisse has signed a long term partnership with tennis superstar, Roger Federer. According to the Credit Suisse website, "Roger Federer and Credit Suisse have many traits in common, including their Swiss roots, a commitment to quality, the pursuit of excellence, and an outstanding reputation at home and abroad." The American Chronicle reports the deal is for 10 years, but financial t...