LG Electronics Taps NCAA Official Partnership

The NCAA and CBS Sports today announced that LG Electronics USA has signed on to become an Official NCAA Corporate Partner. Through this multi-year partnership, LG Electronics will have exclusive category marketing and promotional rights related to all 88 NCAA championship events across 23 different sports, including the NCAA Division I Men's Basketball Championship and NCAA Football Championsh...

What do you want?

As of this post, we've done some heavy lifting in an effort to make this part of SponsorPitch more of a resource, than a run of the mill blog. We are continually seeking to aggregate ideas, both here and across the web, that create valued and shared insights for sponsorship professionals. It has been about four months since I started writing posts for SponsorPitch. My posts to date have ...

Could Furyk Crash FedEx's $44MM Day?

In case you aren't familiar with YRC Worldwide, it is one of the largest transportation and logistics providers in the world, and a member of the Fortune 500. If you have heard of them, there's a good chance you're either a golf fan or a teamster. In 2008, Jim Furyk inked what sources say was a four-year, $6 million sponsorship deal with the Overland Park, Kansas-based company that specializes...

Deal Flow 9/23/09

The NCAA and CBS Sports today announced that LG Electronics USA has signed on to become an Official NCAA Corporate Partner. ESPN Deportes and Kingsford charcoal entered an exclusive marketing partnership at a local level in key Hispanic markets. The sponsorship will focus on the network's soccer content on TV and radio. US Lacrosse has selected Warrior Lacrosse as the official equipmen...

Sponsorship for Make Benefit of Glorious Property, Azerbaijan Soccer

Many business realities differ across borders, but sponsorship of sport, though its tactics may differ, is pretty much a consistent and necessary practice in most countries and regions throughout the world. For instance... Unibank has signed a three-year agreement with Azerbaijan's Premier Football League (PFL) under which it will get status as official main sponsor of the premier leagu...

Weatherproof Gauges Giants' Temp

The apparel company, Weatherproof, will become the official “temperature sponsor” of Giants Stadium; their logo and the temperature will appear prior to kickoff on the Jumbotron and public address at all home games. In addition, one lucky row of fans, picked randomly, will receive free Weatherproof jackets when the temperature dips below 32°. Unfortunately for fans, the average high tempera...

Call Me

Every two years we (the National Sports Forum) conduct and present one of the most extensive surveys within the sponsorship industry -- The NSF Corporate & Industry Survey in conjunction with the Sports Business school at Ohio University. Under the direction of OU's Sports Management program's Executive Director, Jim Kahler – we interview fifty (50) of the industry's biggest sports sponsors and...

Breaking: ING to terminate contract with Renault F1 with immediate effect

In a statement released this afternoon: ING announced today that in light of the verdict of the World Motor Sport Council of 21 September 2009 concerning the events that occurred at the 2008 Singapore Grand Prix, ING will terminate the contract with Renault Formula 1 with immediate effect. ING is deeply disappointed at this turn of events, especially in the context of an otherwise succes...

Breaking Down the '16 Bids

There are many factors that play into the Olympic bidding process. Some will even tell you that "commercial appeal," such as a city's ability to draw lucrative sponsorship and broadcasting rights packages, shouldn't even enter into the equation. Most, however believe that it does. That it must, to make the games a financially viability. With that in mind, here's Reuters' sponsorship breakdow...

Deal Flow 9/24/09

The apparel company, Weatherproof, will become the official “temperature sponsor” of Giants Stadium. Brooks Sports, in an exclusive and multi-year deal, will become the official footwear and apparel partner of the Rock ‘n’ Roll Marathon Series. The Big Ten Conference and Britten, Inc entered into a multi-year agreement in which Britten will become the official signage company of the Bi...